Marketing has always been a highly competitive industry and ever since the introduction of online means of getting your message across, the competition has become even stiffer. Online marketing can be your best friend, but if you are not utilizing it to the best of your ability it can also be your downfall. From taking advantage of statistics to the benefits of going rogue, here are 3 ways that online marketing using search optimisation can change your profit margins for the better…
Going Rogue Can Get You Noticed Quick.
Burger King had a really interesting campaign a few years back entitled the Whopper Sacrifice. Taking advantage of the simple fact that many people have “disposable” friends on their Facebook friends’ list, the company invited people to “sacrifice ten friends” to get a free Whopper. The company gave away almost 20,000 burgers in a matter of days – even though it got shut down later on for violating terms of service. This just goes to show that if you use rebel tactics and think outside the online marketing box that you can come away with a truckload of new sales. Rest assured, very few of those free Whopper winners walked away not spending a dime. 20,000 customers is a lot of business.
The Statistics Are In Your Favor.
90% of all purchases begin with Google search optimisation. These statistics should not scare you, but instead motivate you to change your luck with the help of an affordable SEO agency who can help you to get on the map and stay on the map. Good SEO can drive foot traffic to your brick and mortar store and skyrocket sales by pinpointing clients who are already looking for what you sell.
Thinking of Your Customer First Counts.
The secret to great SEO is that it keeps its reader and customer in mind. If you are constantly pushing yourself too aggressively into your customer’s wallets, then you will no doubt be met with a slammed door. You want to create content that Google will recognize as useful and that your reader will deem as relevant to their life. For example, an experienced yet affordable SEO company knows how to target its industry without being forceful. A ketchup company, for instance, might post fun pictures and ideas for backyard BBQs or recipes instead of constantly pushing its product with endless sales lingo. This earns you reposts, likes and readers for life.
If you are not yet utilizing the power of search engine optimisation, it is never too late to reap the rewards of what affordable SEO services can do for you. Whether you want to go rogue with unique online marketing campaigns or keep it simple with excellent content that counts, affordable SEO packages can help you get exactly what you want for exactly what you want to pay. Remember, you do not need to break the bank to see your bottom line go up, up and away into a new realm of online success.