Meet Tim Jensen: How Clix Marketing Campaign ManagerClix Marketing and Advertising PPC Blog

Today’s article is part of a string where we profile each member of our leadership team here in Clix.   We hope you enjoy getting to know.

He is the latest addition and a welcomed, fresh outlook. Tim is up for any challenge and is focused — an absolute joy to use and valued by both clients and our staff. It’s our pleasure to present you to our Campaign Supervisor, Tim Jensen.

What college did you attend? What was your major?

I attended Bob Jones University, a school in South Carolina.

What does a normal day look like for you?

I am a dad to 2 children, so mornings begin with a whirlwind of activity! Once I’ve settled to your workday, I search through email to deal with any immediate issues, review jobs to the afternoon, and check level account functionality. I assess Twitter for blog articles or any industry news. Maintain a direct focus on people and I love to recognize a couple of priority activities, as I move ahead to the workday. I prep for almost any client calls that may occur throughout the day.

What do you do when you aren’t working?

My family keeps me busy. I like activity: biking on local paths, Running, or hiking the mountains of upstate New York. I typically have at least one book that I am trying to complete related to history or business, while the time to read is restricted. In addition, I love to dabble in a variety of elements of technology beyond the immediate realm of my   “day job,” such as coding and photography.

How did you begin in electronic advertising?

After school, I was hired in a tiny agency. When the only PPC manager abandoned, I ended up taking while being chucked to the chance to learn on-the-job. The more I learned, the more I found myself drawn specifically out of the available avenues in electronic advertising to the analytical world of PPC.

What are some traits that an awesome PPC Account Manager possesses?

Keeping up with change is crucial. Changes come constantly, whether in the ad platforms (hello, AdWords looks totally different than it did a year ago) Or from clients. Organizational skills are important, both for keeping up with ongoing optimization work correctly and for marketing campaigns in a logical manner that could scale for accounts. In the end, an analytical mind and some amount of technical understanding are important.

Describe your jobs/roles in the companies you have worked for.

My first job started as a broad   “assistant account manager” role that transitioned to a concentrate on PPC, although I was also included in some SEO and email  advertising. I worked almost entirely with automobile dealerships (in-your-face revenue tactics, anyone?) . In my agency place, I gained exposure to a much wider collection of businesses, which helped expand my expertise in working with goals, audiences, and sales cycles.

What information have you got for clients/businesses brand new to electronic advertising?

Do not be a trend-chaser. You do need to spread out your advertising dollars to placement and each new advertising platform since this is being done by XYZ Big Brand. Tried-and-true methods like AdWords search or Facebook advertisements are often the best place, if you’re just beginning. Next, be prepared to provide a fresh campaign time to provide outcomes (months, not just weeks or days). In the end, if you’re working with an agency, view these as a partner and an extension of your marketing group, not a vendor. Be eager to share the info and access that they should be successful, while at the exact same time anticipating.

What is your favourite thing about this industry?

So many industry professionals are ready to talk about their understanding with individuals of all degrees. I am educated to fellow PPC’ers who communicate through Twitter, websites, and other ways as well as the capability to get answers. It says a great deal that I can get a response that is valuable rapidly by tweeting a question into the audience than by contacting the aid of any platform.

What’s something you’ve recently implemented, or are planning to execute, in an account which you’re enthusiastic about?

I’ve been digging ways to utilize AdWords Campaign Experiments for clients. The capability to efficiently compare outcomes, whether comparing alternative landing pages or another bidding strategy, is equally useful for getting the most out of AdWords functionality and set up a test.

Favorite blog article?

I am a enormous fan of Google Tag Manager and the way it can streamline adding tracking codes. This article  explains how to install Google Analytics utilizing GTM.

That’s a wrap! We hope you enjoyed learning more!  

Social Marketing from the Viewpoint of a Millennial

Author: Rebekah Mechtensimer

People and I talk everyday about sending out ‘great’ messages online. Partly because it is my job, but because I want people to be successful. What I have realized the ideal way to get people to understand the worth of crafting quality content would be I ask them one question: “Would you click this?”

If this answer is “No,” scrap it and start over! Would you click on a tweet using a image? Would you click on a post that reads, “Look at the wonderful item!” ? You wouldn’t — that is the reason why companies need to begin asking themselves that question. If a societal media post you’ve crafted is not currently engaging to you personally, what exactly makes you think it could be engaging to someone else ?!

It goes for not only your content, but also your website and your societal channels too. As an example, only based off your digital marketing, when you’ve got a lousy website and don’t utilize other societal tools whatsoever (or they’ve sat dormant for an extended period of time) to advertise your company online…would you believe a new client would want to buy from you?

As a millennial, when I am looking that I’ve never purchased from before, the very first thing I do is go to their website. I test out how they are marketing themselves online, and when it is “not well”, I likely won’t buy from them. I also understand that I am not alone. Google is your new ‘yellow book’, along with the quicker companies embrace the better off they will be.

Don’t get me wrong, you don’t need to worry about pumping out posts each time. There are going to be content, campaigns and articles that you might not click , but you’ll be adept at understanding if your target audience will when you start asking yourself this question.

The Empowering Pumps & Equipment group has picked out a number of their creative articles — that can be shared below. Hopefully these articles will inspire you to get creative with your societal posting!

We invite you to share your favourite, creative societal posts with us using the hashtags #PumpTalk #BestSocialPosts.  

Wilo USA(post pictured below) — sometimes it is the hashtags that make a societal post great! #PumpedForFriday #PumpPunsNeverGetOld — I mean, come on! This can be fun! Kudos to the media maven!

Engineered Software Inc.. Shared a post using a play on words from a song by Sir Mix-A-Lot. Are we showing our age here? Hit that was impossible with a timeless adored by the masses!

This post from one of the favourite Pump Individual’s of the Week — Artun Ereren — shows exactly how aware he is of the simple fact that Pumps are Everywhere! In a video that is quick he explains the kind of pump that’s currently allowing him to donate stem cells. This is beyond words COOL!

Applied Flow Technology — the savvy social poster employed a super cute monster film that actually related the *sense* of the message over it! When creating the most interesting social places Smart use of imagery goes a very long way!

This post from @ShopFloorNAM hooks you along with the movie “play” button (who does not want to click this button to determine what occurs?! Video “play” switches are highly successful in regards to participation) but get your attention when they utilize strong statements. The manufacturers of America have a program? Well, now I *have* to understand what that’s…because it is a significant issue!!

Who does not love pictures of kids?! The post below is great (even though it’s missing some important hashtags — #WomensHistoryMonth, such as!) Women’s History Month could be over in March, but Empowering Pumps & Equipment is going to keep on working to empower women in business!

We invite you to share your favourite, creative societal articles with us using the hashtags #PumpTalk #BestSocialPosts.  

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SEO vs PPC: Which is Best to Website Traffic and Sales?

Which of these statements do you believe is that a lie?

If you guessed the first one, you were correct.

We never conduct PPC efforts to help customers build traffic.

While paid traffic campaigns may be good at producing brief bursts of activity, they are largely inefficient in the long run. The minute you stop spending on paid advertisements, the traffic stops coming, and you’re back at square one.

While there are cases where we might advocate PPC campaigns (more about that in a moment), we normally promote organic look for a simple reason: The more quickly you begin working on organic SEO, the earlier your attempts will snowball in a continuous supply of cumulative traffic.

SEO vs PPC: Which is Best?

In some cases, paid traffic performs really well. Even though it’s still becoming more expensive each year, and bringing fewer returns for the identical budget, it will have it’s place. Let us look at some benefits of PPC traffic.

Advantages of PPC:

1. High Page Ranking

The clearest benefit of conducting a PPC campaign is the ability to be observed on top of SERPs. Internet searchers are typically shown four advertisements on a desktop computer and three advertisements on a mobile device. If you’ve constructed thoughtful Buyer Personas, and ran in-depth advertising study, you need to have the ability to write compelling enough backup to create clickthroughs on advertisements.

2. Improved Message Control

Among the greatest benefits of PPC advertising is the high degree of control it affords businesses in structuring their messages. Phone numbers, places, site links and bullet points (callouts) are just some of the tools you’ll be able to play with for optimum effects.

Disadvantages of PPC:

1. It Becomes Expensive

While PPC isn’t inherently expensive, prices can easily accrue. Especially, If you are targeting aggressive markets in developed nations. On occasion, the cost per click is so high, advertisers invest knowing they’ll get rid of money on the transaction. In this case, lifetime customer value is your very long term play, and for most companies, not even worth the danger.

2. Handling Bidding Wars

The cost of PPC advertising varies based on demand. When you begin conducting your ads, do not be surprised when a competitor chooses notice and faces you with a bidding war.

3. Easy to Replicate

If you’re thinking, “But people can copy blog posts too,” that’s kinda true, but not actually. While everyone can re-purpose an already-existing article, Google has stringent rules regarding plagiarizing. Thus, though your competitors can see what you’re doing by subscribing to your site newsletter, they still need to do a whole lot of work if they would like to copy that plan themselves. Conversely, PPC messages can easily be imitated.

The Best Programs for PPC Campaigns

1. Conduct Marketing Research

Among the best times to conduct a PPC campaign is when you want to test marketing assumptions. Conversion monitoring coupled with analytics software can help you determine which keywords convert best, at what percent and at what cost. It is possible to then parlay your research into an organic search campaign with a higher degree of confidence than simply starting from scratch.

2. Promote New Offers

Got a brand new deal you would like to test? Consider preparing a fast PPC campaign directing traffic to your landing page. Track your conversions against A/B testing for components including connections, CTAs and colour schemes. Again, this is sometimes a simple and inexpensive way to get fast feedback that may inform long-term attempts.

3. Re-Marketing

With PPC, you can even attract previous visitorsbackto your site. For example, Slim Labs has got “pixels” on the visitors who read our previously mentioned favorite article. If we had been launching an offer related to that article’s subject matter, we can assemble a PPC campaign specifically for those people. Higher significance equals higher conversions.

4. Boost Local Presence

Want to swiftly increase brand visibility within a concentrated area? Running a PPC campaign might not be a terrible idea. Say you’re a brand new Italian restaurant that just opened across city. You will run a succinct campaign to become noticed when neighboring residents are hunting for food.

In conclusion, short-term achievement with PPC demands a constant attention to detail. Factors such as quality scores, bids, positions and clickthrough rates ought to all have been routinely monitored to guarantee efficiency. If you wish to do it yourself, Google provides free training for companies in the Google Analytics and Google Adwords.

Advantages of SEO:

1. Greater Credibility

Unsurprisingly, many web users have coached themselves to bypass advertisements in favor of top organic search results. According to one study, 70-to-80 percent of users dismiss paid advertisements and focus just on organic results. It isn’t too surprising when you consider that individuals turn to search engines because they are searching for the most trustworthy answers to their questions.

2. More Cost-Efficient

Yes, organic search traffic generation is much more cost-efficient compared to PPC. With that said, do not make the mistake of supposing SEO is free! What you aren’t spending on advertisements, you will spend on content production. But once the snowball effect starts your client acquisition costs will begin to decrease.

3. More Sustainable

Unlike paid traffic, SEO traffic proceeds to come after you are finished with a bit of content. That type of dependability may be useful to companies wanting to divert marketing funds to other locations.

4. Higher-Quality Leads

Now, many studies reveal SEO delivers higher-quality leads than PPC. Achieving visibility in top SERPs signals an air of credibility that only can not be bought. It indicates others hope your information sufficient to consume it, and thus brings more quality leads.

Disadvantages of SEO

1. Initially Slow to Build

Based on your industry, beginning an organic search campaign takes awhile until you see exciting results. Apparently, the fewer competitors already implementing SEO, the easier your attempts will be. Conversely, attempt to position high in a subject such as advertisements, and you will have your work cut out for you. But, that doesn’t mean it’s’ impossible. Expect substantial benefits, with constant effort, within 6 to 12 weeks.

2. Specific Skills Needed

Becoming adept in SEO is possibly more time-consuming compared to getting adept in PPC. That’s because SEO is never only SEO; it’s keyword study, editorial planning, site writing, content funnel optimization and much more.

Rarely, can it be in a business’s best interest to spend in SEO if they aren’t likely to conduct a whole inbound advertising campaign together with their campaigns. If you do not have the in-house resources to take on an whole campaign, it’s best to associate with an inbound agency who can act as an adjunct to your team.

Best Programs for Organic Traffic

1. Greater Return Over Time

The cool thing about SEO is the more you contribute, the more it gives back. Always publish targeted site content at a minimum of twice a week, follow SEO best practices, and you will most likely see results a few weeks down the road. The longer you do it, and the further internal linking you achieve, the more power Google will begin to give your site. Translation: You continually achieve bigger results for the same amount of work or less.

2. Boost Visibility to Cold Traffic

Most consumers turn to search engines throughout the beginning period of the Buyer’s Journey. They are asking particular questions as connected to a certain problem they want to resolve or want they want to fulfill. Organic search approaches coupled with TOFU (Top of Funnel) content is fantastic for nurturing these early-stage leads.

3. Boost Your Maximum Advantage

The bright side to the time-intensive character of search? Not all companies will be motivated to pursue its own postponed outcomes. Set in the work to build your organic search presence today, and you will have a huge lead when the rivalry finally realizes they should be focusing on SEO too!

Boost Organic Traffic Now

Since you can see, SEO wins in regards to delivering long-lasting, economical results. Save the PPC efforts for building local new recognition, analyzing marketing assumptions and encouraging new offers to returning traffic.

5 SEO Marketing and Advertising Tips For Your Online Marijuana Business

With more and more states legalizing marijuana, the cannabis market is getting more aggressive.

Nowadays it’s more important than for marijuana businesses to stick out against the competition and increase online awareness.

One way to safeguard your company won’t be left in the weeds is to have excellent search engine optimisation (search engine optimization).

Here are five SEO marketing ideas that can help get your marijuana company to an all-time high.

1. Google My Business

Google My Business is a free platform for businesses to list their site, location, photographs, and a succinct summary of their business online.

There are two enormous advantages to having a Google My Business profile.

To begin with, it allows Google to automatically index your organization and web site.

Secondly, your company will appear locally beneath Google Maps when folks in your area search your business or merchandise.

Having a Google My Business account will build your search engine optimization marketing and boost the regional market presence.

2. Utilize Social Media

The more current you’re on the internet, the more efficient your search engine optimization marketing is. This includes utilizing social websites and posting on a regular basis.

Facebook and Instagram both possess the ability expand your marketing reach and lead social networking users to your site through links.

They also have simple yet powerful marketing opportunities that may help you target your company to certain audiences while assisting your SEO gain higher and higher.

Another social networking platform that can turn your SEO from needing to great is Google Plus.

Every article in Google Plus is indexed for research optimization. If you post regularly and use targeted keywords, your profile will be indexed more along with your search engine optimization marketing will enhance.

3. Blog

One of the best strategies to grow SEO is by bringing people to your site. And, one of the best strategies of getting people to your site is to hash out fascinating details on a site.

There is always something about when it comes to marijuana, to talk to. Use a site to go over business news, trending products like my Zob Glass water pipes, occasions, and deals.

4. Get Focused on Directories

An effective way to boost your search engine optimization marketing is via raising your business awareness. Directories provide a free and effortless chance to get more visibility in the research world and lead people to your site.

Top general directories that you should be on include Locate A Business That, Yelp, Yellow Pages, along with Local.com.

Additionally, there are directories designed particularly for the marijuana industry. A few respectable ones include Weedmaps, Leafy, THCBiz.

Advertisers and search engines use the locations of visitors to match them to local businesses.

Therefore, it’s extremely important to include your business’s address in your listings, as well as on your site in text. Your address on your site is exactly what Google uses to position one to key words.

5. Use Targeted Keywords

To ensure that your site is getting viewed by the right markets, make sure that the using keywords that will rank your company in the appropriate searches.

Use these specific fitting keywords throughout your site text, in title tags, and also in meta tag descriptions.

Additionally, update your site regularly. Every time you do, it compels search engines to crawl your site.

The Point–SEO Marketing Works

Use the simple tips above to stop bad SEO from becoming the downfall of your marijuana business.

While the procedure can appear to be a gigantic time-sink initially, once the motor starts you will find it’s both easy and contains a huge advantage to your company.

If you wish to take your SEO even farther, seek out professional search engine optimization companies that will utilize your organization.

The Way to Pick the Finest SEO Business for Local Marketing

Local Search Engine Optimization Requires You Work With a Good SEO Company

Finding a great search engine optimization company to help with the neighborhood search engine optimization and search engine optimization seems easier than it actually is. There are many diverse choices and chances in the market. You can stay local, you can go national, or you may go global and try to discover a good search engine optimization company to help your site rank. The term SEO is now a popular phrase and it is in fact among the most requested questions in job interviews in the business world, “would you understand about SEO?” And, most people being interviewed will respond “yes” but they understand about SEO. However, in fact very few understand more then what the term stands for — search engine optimization. The problem with an internal team member do your SCO would be the next:

If that individual was actually very good at SEO in may rank a website on Page 1 of Google, then you are paying this individual a enormous amount of money to be your worker, or that individual isn’t any good at SEO.

When you are good at SEO, you can write your own ticket at any organization and there is no reason to be an employee. You are better off having your own flexibility and having this company for a client of yours rather than you working together as an employee. The significant challenge then would be to discover a individual or an search engine optimization company which may help your site get onto Google page 1 for relevant keyword phrases. If you head to hire or contract and an SCO firm, be prepared to invest a considerable amount of money for their solutions. The harder your keyword search terms are to rank, the more effort and resources it will require the search engine optimization company. You need to be certain you can budget appropriately with this new price and which you also give the search engine optimization company at a minimum of six weeks to do their job.

Our Trustworthy SEO Company Serves the Following Places

We can allow you to rank your site anywhere on earth. We serve the following locations and a lot more. We use proven strategies and techniques which we will safely create your site to increase in the search results and we never take actions that are extreme, Quick or shortcuts which may possibly jeopardize your website.

Austin SEO Company
Costa Rica SEO Company
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New York SEO Company
Phoenix SEO Company
Portland SEO Company
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Hire an Ethical SEO Company to Control Your Local SEO

One of the greatest questions that constantly comes up is that the question of confidence. There are two kinds of confidence in the context of search engine optimization. First are you currently working with an ethical search engine optimization company that will taken steps to rank your site — or are these folks scammers and can they run away with your money? The following question will this search engine optimization company use tactics and strategies short term gains and long-term costs?

We can assure you that we’re a solid search engine optimization company and we realize our success is directly related to your long-term achievement. Our business model is to acquire our customers to rank well and keep our customers ranking well for the long run. This usually means that all of our strategies and approaches to search engine optimization has to be time-tested. Also, our business grows through word-of-mouth and lots of our high quality customers come to us via the testimonials of additional B2B and B2C professional associations which are predicated upon trust and integrity. We want you to understand that we appreciate the strength and quality of your Internet advertising as the lifeblood of our firm. If we do not treat our customers well, then we will not exist as an search engine optimization company for long time.