Google commits to 1bn UK investment plan – BBC News

Media captionSundar Pichai discussed its UK investment plans and commented on the ‘fake news’ row in the US

Google is to open a new headquarters building in London which could see 3,000 new jobs created by 2020.

The news comes as a major boost to Britain’s technology sector.

Sundar Pichai, the chief executive of Google, told the BBC that the UK was still an attractive place to do business.

He said open borders and free movement for skilled migrants were “absolutely” important to the success of the technology sector in the UK.

It was Mr Pichai’s first European broadcast interview since he became chief executive last year.

Sources at the technology company also said if barriers were thrown up to skilled immigration following the vote to leave the European Union, some of Google’s investment could be at risk.

Turning to the “fake news” controversy in America – and choosing his words very carefully – Mr Pichai said that, at the margin, false stories about Donald Trump and Hillary Clinton could have affected the outcome of the US election as the margins were “very narrow”.

And that it was important that companies like Google and other social media businesses promoted “accurate” stories to their billions of users.

Image copyright Getty Images
Image caption Google currently employs around 4,000 people in the UK

Although Google refused to be drawn on the cost of the UK investment, development experts said the new building in King’s Cross and the cost of employing thousands more staff was likely to put the figure at over 1bn.

At present, Google employs around 4,000 people in the UK, a figure that could now rise to 7,000.

The office space owned by Google in King’s Cross will more than double.

“The UK has been a tremendous market for us,” Mr Pichai told me.

“We see big opportunities here. This is a big commitment from us – we have some of the best talent in the world in the UK and to be able to build great products from here sets us up well for the long term.”

Image copyright Getty Images
Image caption Architect Thomas Heatherwick has designed Google’s new London headquarters

The new 650,000 sq-ft headquarters has been designed by Thomas Heatherwick, the designer behind the “garden bridge” across the Thames.

He was brought in by Google after its founders, Sergey Brin and Larry Page, rejected initial designs for a new headquarters as “too boring” in 2013. Danish architects Bjarke Ingels Group are also involved in the project.

Many companies raised fears before the referendum that if Britain voted to leave the European Union, foreign investment would be affected.

Questions were raised over whether Google would commit to the new building.

But Mr Pichai made it clear the strength of the UK economy went far beyond the Brexit vote.

“The innovation we see here, the talent we have available here and how on the cutting edge of technology we are able to be here makes it an incredible place for us to invest,” he said.

“We do value how open and connected it is and we can bring in talent from anywhere in the world and we value those attributes and we are optimistic that those will stay true over time.

“So we did [make the investment decision] taking into consideration [the referendum], but we are very optimistic.”

He said Brexit may have complicated “secondary effects” over the longer term but it was too early to say what they may be.

Image copyright Getty Images

I asked Mr Pichai what the government’s approach should be to immigration controls.

“I want to be respectful,” he answered.

“These are important questions for the citizens of the UK to answer.

“I think there are thoughtful debates to be had.

“In our experience as a company, when we have been able to bring people together and operate in an open and connected way it achieves tremendous impact over time.

“Those are the values we cherish, and we have been open and public about how we think about these things.

“When I look at London [I see] a place in which we are able to attract great talent, find great talent in the UK, thanks to a great educational system here, but it has also been a place where people are willing to come from anywhere in the world.

“Increasingly, for the kinds of complex things we do, we need to bring people who are across many disciplines – with many different backgrounds – together to solve problems. That’s how you can build newer things, so that is particularly important for us.”

He said that he would “worry” if controls on skilled migration were made more stringent.

Image copyright Getty Images
Image caption Sundar Pichai said the US was “deeply divided”

Turning to events in America and the election of Donald Trump, Mr Pichai said it was clear the country was “deeply divided”.

“I come from India, I am used to a vibrant democracy, and it is the same in the United States.

“It is important to remember that we had a democratic process and there has been an outcome.

“As you can see the country is deeply divided so I tend to look forward and I think we need to figure out how to constructively engage with the new administration and hear the voices of people, as at Google we care about certain values – be it freedom of expression, the notion of inclusion and fairness, building open systems, building a connected world.

“But it is also important to acknowledge that there are people, through a process like this, who feel left behind, and I am glad the democratic process gives voices to everyone.”

‘Fake news’

I asked him if the atmosphere in America had become nastier during the campaign and in its aftermath.

“The rhetoric, for sure, did bother me, as it did many people during the election but I am hopeful there are a lot of founding principles – what makes the US the country it is – and I hope post the campaign season, as we move back into a governing phase, I think people will come together and we have a lot of important problems to work through.”

Following the presidential election, Facebook and Google have faced protests over the dissemination of “fake news”, with their computer systems often promoting stories about Mr Trump and Hillary Clinton that were false.

Some have even suggested that the stories may have affected the way people voted, and ultimately, the outcome of the vote, an argument dismissed by Mark Zuckerberg as “pretty crazy”.

Image copyright AP
Image caption Google gets “billions of queries every day” says Mr Pichai

In his interview with me, Mr Pichai was more circumspect, saying that social media companies needed to do more to promote accurate stories.

“This is very important to us,” he said.

“At Google we have always cared about bringing the most relevant, the most accurate results to users and that is where almost all of our work goes at the end of the day.

“It is important to remember that we get billions of queries every day.

“There have been a couple of incidences where it has been pointed out and we didn’t get it right.

“And so it is a learning moment for us and we will definitely work to fix it.

“Just in the last two days we announced that we will remove advertising from anything we identify as fake-news.

“Over the last year we have looked at things like how do we fact check articles, the notion of trusted sources in journalism – how do we promote those better.

“So there are a lot of initiatives we are undertaking so hopefully all of that will help us do it even better.”

I asked Mr Pichai whether he believed fake news could have affected the outcome of the election.

“I think there is a lot of discussion about this in the context of social media.

“I am not fully sure.

“Look, it is important to remember this was a very close election and so, just for me, so looking at it scientifically, one in a hundred voters voting one way or the other swings the election either way.

“So, when you talk about such narrow margins, obviously there are many, many contributing factors and so I think there is enormous debate because of that – I am not fully sure what caused this.”

‘More fact checking’

Given those tight margins, I asked, could fake news have affected some people’s vote – and maybe enough people’s vote to affect the outcome.

“Sure,” he answered after a pause.

“You know, I think fake news as a whole could be an issue.

“From our perspective, there should just be no situation where fake news gets distributed, so we are all for doing better here.

“So, I don’t think we should debate it as much as work hard to make sure we drive news to its more trusted sources, have more fact checking and make our algorithms work better, absolutely.”

Mr Pichai said it was too early to say whether Google would change its corporate tax structure if Mr Trump followed through with his campaign pledge to cut American business taxes.

With business tax rates currently above 30%, many global companies like Google shelter a substantial proportion of the profits they make in offshore tax jurisdictions.

“We have always said that the US corporate tax structure is part of the problem in the overall corporate structure globally for multi-nationals,” Mr Pichai said.

“To the extent that there is progress there I think it will help us arrive at a better construct but the solution needs to be comprehensive and needs to work for all companies involved.”

Image copyright Google
Image caption Google’s investment in its new UK headquarters will be 1bn, experts say

I asked the Google chief executive about the controversies the company has faced over the payment of taxes and over accusations it has used its market dominance to crush opposition businesses.

“As a company, we want to be a good citizen in every market we are in and that is true for the UK as well,” he said.

“To your question on tax – today, we contribute a lot to the UK economy and we enable for example small businesses to be the engine of any economy.

“We are happy to pay our fair share of tax.

“As you know tax is a global construct. We are a multi-national company in well over 100 countries and we have advocated comprehensive tax reform so we can engage and get to a better place.

“But I think it is important to remember that we are one company in a global system and it is more important for governments and citizens to sort out the right structure and we are always happy to engage in a thoughtful and constructive manner.”

On criticisms from competitors and in Brussels that Google has acted anti-competitively, Mr Pichai said “there has never been a day at Google where we have had a construct like that”.

He said the company developed technology that was shareable and focused on what consumers wanted.

Read more: http://www.bbc.co.uk/news/business-37988095

Google Just Made It Way Easier to Scan Your Old Photos

Google Photos is the best photo-management tool you can put on your phone, but it wont do you any good if your favorite photos are all in a shoebox.

With a new app built to scan your prints, eliminate any glare youd get from taking a picture of them, and keep them all straightened out in digital form, Googles latest mobile app is good news for anyone with a bunch of packed Fotomat envelopes. It’s bad news for anyone in the scanner or shoebox industries.

The new PhotoScan is a standalone app for both Android and iOS, and scanning a picture is a clever combination of manual shooting and computational photography. Once you take an initial photo of… a photo, the app recognizes the four corners of the frame and displays circular overlays on each corner of the scanned image. You then point your phone camera at each circle, create a robust scan of the image, and PhotoScan gets to work from there.

Google

Unlike just shooting a smartphone photo of an image, which is a tricky dance of glare and shadows and blown-out details, the four-corner scanning process eliminates reflections and other aspects of digital deterioration. Like an old-school panorama app, PhotoScan stitches together a single image from those several overlapped photos, making sure to eliminate any glare-infected shots while evening out the overall exposure.

Once its captured, a photo is backed up online and added to your Google Photos library, where the app offers its standard face-recognition and manual enhancement tricks. Itll be a great showcase for Google Photos facial recognition over time; the app is already really good at identifying the same person over the course of their life with its computer vision, and the onslaught of old scanned photos should be a brand-new test for the apps impressive AI.

Updates to Photos App Too

Along with the PhotoScan app, Google announced some new editing features for all Google Photos users: A new version of Auto Enhance that uses exposure and saturation levels inspired by pro photo editors, new controls for light and color levels, and a dozen new looks that go beyond your average Instagram filter by adapting their effects to the attributes of each photo.

The free PhotoScan will be available for Android and iOS starting today, while the new Google Photos updates should begin rolling out immediately as well.

Read more: https://www.wired.com/2016/11/google-photoscan-app-scan-your-old-photos/

Google is sending Daydream View redeem codes to those who pre-ordered the Pixel

Image: Lili Sams/Mashable

Folks in the U.S. who had pre-ordered the Google Pixel have started getting their redeem codes for a free Daydream View virtual reality headset.

According to 9to5Google, who first reported on the news, the codes have been arriving to customers via email. Once you get a code, the process is as simple as clicking a button, adding a Daydream View to your cart and check out, with a zero dollar price.

For those who haven’t pre-ordered a Pixel and still want a Daydream View, no problem: If you’re in the U.S., UK, Germany, Canada or Australia, you can order yours now for $79 in Google’s online store.

Daydream View is a comfy, simple virtual reality headset built to work with the Google Pixel and Pixel XL phones (with more to come). Read our review here.

Read more: http://mashable.com/

Google announces PhotoScan app to digitize all of your printed photos

PhotoScan digitizes old photos in seconds.
Image: raymond wong/mashable

Google Photos is arguably the best photo service for storing your photos and videos, and now Google’s got a new app called PhotoScan that makes it stupid easy to digitize old printed photos and upload them.

The free app launching Tuesday on iOS and Android uses Google’s powerful machine learning to turn print photos into digital pics in seconds.

The real pain of digitizing print photos is what a hassle the entire process is. You either need to use a big, slow scanner or get them professionally scanned, which costs money.

Another popular option these days is to just take a photo of the print. But you often end up with all kinds of unwanted glare and reflections in your photos

PhotoScan works like magic and produces a reflection-free image.

You can scan photos that are on a table or in a frame on a wall. It even works through glass frames.

Image: raymond wong/mashable

You start by taking a photo of the picture you want to digitize, and then the app overlays four circles on top of the image. Simply move the circle outline above the four circles displayed on the photo until they turn blue, and voila, you’ve got a perfectly scanned photo.

But how’s the app actually producing a reflection-free digital scan? The answer is pretty simple: The app is actually taking four different photos when you match the circles up and then composites each photo into one final image, intelligently omitting out the areas that are overexposed (white) while cropping and auto-rotating it.

There are also tools for more advanced users who want more control over the cropping.

Cropping tool.

Image: raymond wong/mashable

From start to finish, digitizing a photo takes less than 10 seconds. And because they’re all stored in Google Photos, you have access to all of the powerful object and face recognition search features.

The quality of the scans will depend on your phone’s camera. From what I could tell, scans taken with a Google Pixel looked good, but just don’t expect anything super high-res.

Image: RAYMOND WONG/MASHABLE

Google also updated Google Photos with a few new features, including fun editing tools and filters.

Some of the new editing features let you go in and really tweak a photo to, say, make skies and water bluer, while maintaining skin tones. It’s really powerful stuff, and Google says it’s only possible using its machine learning to isolate parts of a photo.

New photo editing features.

Image: raymond wong/mashable

The new filters like “Bazaar” and “Modena” are designed to replicate old film stock.

For “Movies” in Photos, there’s a new “Lullaby” montage template that auto-creates a short video out of photos of your baby sleeping and sets it to a slow lullaby.

Google says there are more of these video montage templates planned. A Christmas template that’ll create a “holiday tradition” video of past Christmases will roll out in December, a template to celebrate pets will come out in April in time for National Pet Day and one for celebrating the outdoors will arrive for Earth Day.

Like all of the auto-generated Google Photo Movies, users will have up to 25 days to save them before they expire.

And lastly, Google’s made it easier to share photos from everyone’s devices with Google Photos. You can now send a batch of photos to friends and family via email, text or a messaging app. Recipients will receive a link with thumbnails of the photos sent and they can add their own photos to the shared folder you created.

Sharing photos via Google Photos is easier now.

Image: raymond wong/mashable

Read more: http://mashable.com/

Google to shut out sites that peddle fake news from ad network

Google is cutting fake news sites out of its ads service.
Image: Associated press/David Goldman

Amid growing criticism over the role of online platforms in spreading fake news, Google has announced plans to shut out websites that traffic in misinformation from its third-party ad service.

The search giant said Monday night that it would ban all publishers with articles intended to mislead or deceive readers from its AdSense network, the exchange through which Google sells display ads to independent sites across the web.

“Moving forward, we will restrict ad serving on pages that misrepresent, misstate, or conceal information about the publisher, the publisher’s content, or the primary purpose of the web property,” a Google spokesperson said in a statement.

The company said the update was intended to match similar policies it already has in place to block deceitful ads such as weight-loss scams or false drug promises.

The Wall Street Journal first reported the policy change earlier on Monday.

The move comes as last week’s election results bring online platforms under increased scrutiny over how much responsibility they have to ensure the veracity of the news they help circulate.

Facebook, which has born the brunt of this backlash, repeatedly surfaced demonstrably false news stories in its trending topics section in the months leading up to the election a disproportionate number from right-wing conspiracy sites.

Critics say the social network should do a better job of vetting these kinds of hoaxes.

But even Google News, which supposedly tightly regulates the accuracy of stories that appear in its results, is not immune, it seems. Hours before Google made the change, the top news item when users searched for “election results” was an erroneous post claiming Donald Trump had won the popular vote.

Facebook CEO Mark Zuckerberg has repeatedly denied that hoaxes have any effect on public opinion among users, but it seems not everybody at the company agrees. BuzzFeed reports that a group of “renegade employees” have formed a task force to take on the scourge of fake news on the platform.

Read more: http://mashable.com/

Facebook, Google Take Small Steps To Stop Spread Of Fake News

Facebook and Google announced Monday that they were taking steps to restrict ads from fake news outlets after facing criticism that hoax stories helped swing the presidential election in favor of Donald Trump.

Facebook said Monday that it would ban fake news sites from using its Facebook Audience Network, which allows websites to generate revenueby including Facebook ads. Also Monday, Google said it would work to prevent websites selling fake news from using its AdSense advertising network.

While both companies are taking a step in the right direction, the efforts won’t completely fix the problem of fake news stories bubbling up on the two major websites. “Facebook’s move doesn’t address the fake news that appears in users’ news feeds, the focus of criticism of the social network,” the Wall Street Journal reported Tuesday. It’s also not clear how the social network will identify what’s fake and what’s real.

These are both huge issues. During the election, Facebook hosted false news stories that included reports that actor Denzel Washington and Pope Francis had endorsed Trump. Both posts went viral on the social media website, according to NBC News.

On Sunday, a fake blog post suggesting that Trump had won the popular vote shot to the top of Google’s search engine for those looking up final election results. In fact, Hillary Clinton’s popular vote lead has been growing. 

Facebook users can still post and share fake news stories, meaning there’s still an incentive for accounts to spread hoaxes in an effort to get clicks and drive revenue. Earlier this month, Buzzfeed reported on how Macedonian teens were churning out fake, pro-Donald Trump click-bait in an effort to make money.

The Wall Street Journal pointed out that a Facebook spokesman “couldn’t specify the signals its software uses to identify fake news sites, or when it will also ask people to review the sites. He also couldn’t say why Facebook couldn’t use similar technology to stamp out fake news on its news feed.”

Facebook Chairman and CEO Mark Zuckerberg has insisted his company did not influence last week’s presidential election. “Of all the content on Facebook, more than 99% of what people see is authentic,” he wrote in a status update posted Saturday. “The hoaxes that do exist are not limited to one partisan view, or even to politics. Overall, this makes it extremely unlikely hoaxes changed the outcome of this election in one direction or the other.”

ASSOCIATED PRESS
Facebook CEO Mark Zuckerberg says fake news stories on the site were too few to be an influence on the presidential election.

On Monday, Google said in a statement, “We clearly didn’t get it right, but we are continually working to improve our algorithms.”

While Google’s move will financially restrict fake news outlets, Reuters noted that it “similarly does not address the issue of fake news or hoaxes appearing in Google search results.”

Google has been “more aggressive” in weeding its search algorithms to penalize click-bait and fake news, Joe Pooley, chair of media and communication at Muhlenberg College, told The Huffington Post. 

“In some respects, this whole issue is less intense for Google,” Pooley said. “In general, Google has been better.” 

Google said in a statement that it would “restrict ad serving on pages that misrepresent, misstate, or conceal information about the publisher, the publisher’s content, or the primary purpose of the web property.” The search engine giant did not specify how it would implement or enforce the policy, according to Reuters. 

Read more: http://www.huffingtonpost.com/

Why dont babies sleep at night? You asked Google heres the answer | Paul Kelley

Every day millions of internet users ask Google lifes most difficult questions, big and small. Our writers answer some of the commonest queries

Looking down into the pushchair I saw a young baby drifting off to sleep, and then flick his eyes open. At one point one eye was open and the other was shut.

What a lovely baby, I said. How old is he? Your first?

Yes. Four weeks. But he hasnt slept through the night once since he was born. I dont know what to do do you?

This mothers sleeplessness explains why Google is so often asked: Why dont babies sleep at night? To find out the answer you need to go back to the beginning.

If youre a mother, when you conceived your baby, they brought a number of changes into your life and theirs. For you there was a new lifestyle (healthy food, physical changes, no drinking) and a huge responsibility. For your baby, it was the beginning of a life where their only guide for nine months would be their genes and the environment in your womb.

Your baby will have rapidly developed a sense of time from the rhythms in the womb, including your heart beat. They will also have had two sets of timing genes. The first set ensures they sleep, just like other animals. This very large set of genes is very robust indeed: every baby sleeps, and no disease or experience will change that. The second set of genes creates their 24-hour sense of time throughout the day, including waking and sleeping.

Genes are, of course, a bit of a lottery. Although you may have a very distinct sense of sleep and the timing that suits your day (and night), your babys genes are a mixture of yours and your partners. Babies are different and have different sleep patterns, so the chance that their sleep patterns will match yours is very small.

During pregnancy, your baby experienced the rhythm of night and day, sleep and wake, only through you. These messages are confused in pregnancy because your sleep patterns change for many different reasons (physical changes, babys movements, needing to urinate more at night, tiredness and not getting enough sleep yourself). Your baby may have been soothed by the experience of you moving around during the day, and more active at night when you rarely moved. Throughout pregnancy, your good sleep will have helped your baby. We know that around the 32nd week of pregnancy, your baby sleeps too.

Thats one of the reasons why sleep needs to be a high priority for every pregnant woman; another is that sleep is vital for giving birth. Although being fatigued during pregnancy is normal, women who sleep less than six hours a night, on average, have longer labours and are 4.5 times more likely to have a caesarean delivery.

At birth the need to feed dominates a babys world and that of its parents. Feeding is hard work for a baby, and makes them tired so they sleep, rest and recover. Then the need to feed comes again, often in a pattern of every four hours or so. Babies have no established sense of night or day, and they tend to have cycles that are far shorter than 24 hours long. This is because their timing systems for the 24-hour day are not yet fully formed at birth, and they wont function consistently until a baby is about two to six months old.

So the short answer to the question is this: babies dont sleep through the night because they cant.

At between two and six months, a babys timing systems should develop so that their sleep has clear patterns. A very recent scientific discovery has shown that although a babys sleep, like an adults, is divided into a time of dreams (REM rapid eye movement sleep), and quiet deep sleep (non-REM), a baby has far more REM sleep than an adult. It appears this is necessary to consolidate a babys rapid learning about the world, including their understanding of night and day. And for a baby, sleep is vital for brain development in other ways too.

Thats all very well I hear mothers (and partners) say, but what can we do to make our baby sleep at night? Were desperate. Do we let them cry or not? Does breastfeeding help? How can we make sure they are safe?

Most sleep advice for babies applies to the whole family. The difference is that babies have to learn the timing of day and night only from signals in the environment.

Sunlight is the strongest environmental signal of all. Going outside is vital for your baby (and you) in setting your internal clocks to the same time. So the darker the bedroom, the better it is for sleep. In contrast, the light-emitting screens of televisions, phones or computer devices used before sleep, or night lights during sleep, are not a good idea.

Night is signalled by a fall in temperature, so cooler bedrooms are better. It is important to establish a regular pattern of waking and going to sleep, so the routine becomes familiar and pleasant.

Breast milk contains the hormone melatonin, which signals your sleep time to your baby, just as it did during pregnancy, if you decide to breastfeed. In the early weeks a baby is likely to doze off for short periods during a feed. Carry on feeding until you think they have finished or are fully asleep.

Guidelines are available for keeping babies safe while theyre asleep: Helping Your Baby to Sleep (NHS) and Keeping Your Baby Safe (NIH) offer good advice.

Also, trust yourself: if you cant bear your babys distress when they still wake up crying at 14 months, go to them.

And try not to worry. In the end, all of us will sleep.

Read more: http://www.theguardian.com/us

Google Music Taps Big Data to Build a Robot DJ Mind-Reader

Google

Other than maybe the NSA, nobody knows more about you than Google. It’s got a read on where you are, what you’re doing, what you’re thinking and watching and searching for and chatting with your friends about. Which means nobody should be better equipped to soundtrack every second of your life than Google Play Music. Starting today, the company’s taking full advantage of its smarts to deliver you the sounds you want, when you want them. All you have to do is press play.

Next time you open Google Play Music on any device, the first thing you’ll see is a list of playlists you might like, plus a short description for why the app made any given selection. If you’re at work, and it’s raining, maybe you get some ambient piano to help you focus the afternoon away. Just got home, pouring some wine? Sunset music. Friday night, you’re at a bar? EDM all night. It’s a bit like Google Now, the predictive feed of everything you probably want to know about right now, except fully focused on music. Think of it as a super-smart, hyper-personalized set of radio station presets. Just open the app, tap one, and go.

To do all this, the Play Music team is tapping into the full Google Data Machine for the first time. It’s choosing playlists by looking at the music you’ve listened to before, of course, but also your search history, your YouTube plays, even what’s in your email and calendar. It considers that data alongside things like time of day, location (a bar is different from a library is different from your office), the weather, and more. So you like classical at work, but you need a boost because it’s raining and you’ve been in meetings all day, plus it’s almost time to get to the gym? Play Music might show you Epic Movie Scores, followed by your favorite workout jams.

Google thinks that it has something like a complete picture of your life at all times. And it knows enough about music to know what you might want to hear as a result.

That contextual awareness for tunes has been the long-time goal of Elias Roman, the lead product manager for Google Play Music. He’s been working on it ever since his days at Songza, which Google acquired in 2014. And as Google has programmed more mood- and moment-based playlists, and added more diverse content like podcasts, Play Music been creeping toward smarter recommendations. But now, with the full power of Google’s data and algorithms finally at his back, Roman says that his goal is for you to hit the play button on the very first thing on your home screen, every single time.

Anything less means Google’s machine-learning tools need to get a little smarter, a little sharper. “We want it to feel as easy as radio,” he tells me, showing off the Instrumental Beatles Covers playlist that shows up at the top of his own feed. (Good music to work to, he says.) Of course, you can still manage your library, make your own playlists, or search for whatever you want to listen to, but Roman wants Google to do the work for you.

Music personalization is clearly the next task for every streaming service. But where Spotify’s trying to break down your music taste into its many component parts, then assemble playlists you’ll love, Google’s going one step further. It’s not just trying to say “here’s some music you’ll like,” but “here’s the song you need right now.” It’s a bold gambit: music taste can be finicky, and there’s nothing worse than when you press play and hear the exact wrong thing. Plus, you don’t always want the same things at the same time, right? Algorithms can’t account for mood. Though Roman says they can, at least sort of. Color me skeptical.

Roman is confident that because Google knows so much about your online life, Play Music can at least be right a lot more than it’s wrong. That could mean finally combining the simplicity and just-press-play nature of the radio with your own music taste. And doing it not once a week, or every morning, but every second of every day. Because everyone’s life could use an epic soundtrack.

Read more: http://www.wired.com/