FIFA World Cup 2018: The Marketing Week blog

23 April – Mars Wrigley Confectionery launches ‘The Sweepstake’ to entice football fans

Mars Wrigley Confectionery UK is launching an on-pack promotion in the run up to the World Cup, offering consumers the chance to win millions of prizes, including products and cash, as part of its tie-up with the England football team

‘The Sweetstake’ will run across 11 brands, including Mars, Maltesers, Skittles and Starbursts. More than 100 million promotional packs will hit shelves this week and every pack purchased will give consumers entry to the draw. Shoppers will need to enter the unique code found inside the pack to see if they have won a prize.

“Rooted in cutting-edge shopper and consumer insight, we’re confident The Sweetstake can, with a £1.2m media spend, drive growth across the category, boost sales for retailers, and provide consumers with a way to enjoy football even more with Mars Wrigley Confectionery UK’s blockbuster brands,” according to Mars Brand Director Katie Walland. EL

With less than two months to go until the FIFA World Cup kicks off in Russia, data technology company GlobalWebIndex asked more than 34,000 fans about brand consciousness and loyalty, as well as their engagement with ads and insights regarding the event’s main sponsors.

The study finds 54% of FIFA World Cup fans claim to be brand-conscious, while 63% are loyal to brands once they have engaged with them. In the UK specifically, just 34% of fans are brand-conscious, however, compared to 59% in Latin America and 49% for both US fans and those in host country Russia.

The World Cup sponsors most popular among fans are stalwarts such as Coca-Cola, McDonald’s and Adidas, according to GlobalWebIndex. Nearly a third (32%) of those surveyed consume Coca-Cola globally and more than half (57%) visit a McDonald’s at least once a month.

McDonald’s also takes the title of ‘favourite fast food chain’ among World Cup fans, followed by KFC (59%) and Pizza Hut (42%).

Meanwhile, four in 10 World Cup fans have bought an Adidas product over the past two years. EL

19 April – Zlatan Ibrahimović becomes the face of Visa’s World Cup campaign

One of the most decorated footballers in the world, Zlatan Ibrahimović, is the new face of Visa’s global marketing campaign for the 2018 FIFA World Cup in Russia.

Visa, an official FIFA partner for this year’s event, says the collaboration with Ibrahimović will help ensure fans do not miss a moment of the action this summer.

The Swedish footballer says he’s “incredibly proud” to work with the payment firm. “I always try to be the best in football, so a partnership with Visa represents what I continue to strive to be—the best.”

Ibrahimović has played for nine teams across England, France, Italy, The Netherlands, Spain, Sweden and the US, and has 33 trophies to his name.

“We have always been aware of Zlatan’s impressive on-field accomplishments, global appeal and colourful personality,” says Visa’s chief marketing and communications officer Lynne Biggar.

“At Visa, we are thrilled to partner with Zlatan to bring our FIFA World Cup campaign and product innovation to life and connect with fans around the globe, showing once again Visa is ‘Everywhere You Want To Be’. EL

Search Engine Optimisation (SEO) Software Market 2023 by Production Market Analysis and Growth Rate by Region Wise – Chronicle India

report helps to investigates modest expansions such as joint exertion, tactical associations, unions and acquirements, new product developments, and research and developments in the Search Engine Optimisation (SEO) Software Sales Market 2018 Industry Trend and Forecast 2025.

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Business Hotel
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Tae Il loses consciousness; Seo Hee finds something

South Korean President Moon Jae In visited North Korean for the Inter Korea Summit this past Tuesday to Thursday. As part of the 52 member delegation from South Korea, K-pop idols Ailee and Zico went to Pyongyang to perform for the North Korean audience.

This is the second time this year where South Korean musicians visited North Korea to perform. Among the delegation also included conglomerate executives from Samsung, SK Group, LG Group and Hyundai Motor Group. Ties between North and South Korea are warming up with recent summits, cultural exchanges and dialogue for what many see as a step closer to reunification in the peninsula.

Weekly Update

‘Let Me Introduce Her’

Episodes 29 &30; 31 &32 (Sun)

Today, 6:45 p.m.: Eun Han gets her memory back. She tries to get her hands on the phone she asked Kang Woo to find the owner of. When Kang Woo finally finds it, an unexpected person snatches it away right from under him.

Today, 7:30 p.m.: Eun Han pushes Kang Woo away, fearing she’d get him into harm’s way. Despite her efforts, Kang Woo plans a way to face Chan Ki and rescue Eun Han. Kang Woo warns Eun Han that in order to take revenge on Chan Ki, who drove her to near death, she must keep quiet about her memory returning. Will she be able to follow through on her revenge plan?

‘Still 17’

Episodes 23 &24 (Mon); Episodes 25 &26 (Tues)

Monday, 7:45 p.m.: Seo Ri tells Woo Jin she’d do anything to hold onto her love for performing. Seeing Seo Ri preparing for the festival makes Woo Jin sad for her. After a much agonizing time, Seo Ri decides not to perform in the festival. The day of the One Music Festival, Director Rin makes an unexpected proposition, much to Seo Ri’s surprise.

Tuesday, 7:45 p.m.: Woo Jin and Seo Ri head over to cheer for Chan’s at his national meet. There, they run into a mysterious person. Chan is faced with a challenge, when his ankle is in pain right before the individual event. His determination to profess his feelings to Seo Ri after he wins the competition, helps him pull through.

‘Your Honor’

Episodes 23 &24 (Wed); Episodes 25 &26 (Thur)

Wednesday, 7:45 p.m.: Kang Ho and So Eun establish their feelings for each other. But with Soo Ho’s appearance, misunderstandings are made between Kang Ho and So Eun. Hae Na tries to figure out Ho Sung’s feelings, and announces something shocking in court.

Thursday, 7:45 p.m.: Kang Ho gives a refreshing verdict and wraps up Hae Na’s narcotics case. At his office, he is surprised to hear that he has turned in a resignation letter and sees his days of being a judge ending.

‘Rich Son’

Episodes 73 &74 (Fri); Episodes 75 &76 (Sat)

Friday, 7:45 p.m.: Gwang Jae and Young Ha somewhat settles into their new business. Tae Il loses consciousness after all the overwhelming emotional pain and stress he feels. Hyo Dong sneaks into Soo Hee’s home to find Gye Dong’s recipe book. Young Ha is heavy-hearted over Tae Il’s health condition.

Saturday, 7:45 p.m.: Hyo Dong raids Tae Il’s office while he’s in the hospital, to find the recipe book and gets caught by Seo Hee. Young Ha nurses Tae Il at the hospital and he asks her if she’ll be coming back the next day. Gwang Jae finds out Young Ha went to care for Tae Il. While on an errand to Tae Il’s house, Seo Hee finds something important.


Jeff Chung is general manager of KBFD TV, which televises Korean dramas with English subtitles. This column offers synopses of the dramas playing throughout Hawaii. Chung can be reached at 521-8066 or


Flood benefit concerts this weekend

Clickthrough Introduces Free SEO Audit App

Clickthrough Introduces Free SEO Audit App

Wednesday, 29 August 2018, 1:54 pm
Press Release: Clickthrough SEO Auckland

Clickthrough Introduces Free SEO Audit App

Clickthrough has just launched a new free SEO audit tool that enables companies to score their website and a competitor’s web pages against an established set of SEO factors.

About Clickthrough’s SEO Audit Tool

Over 80% of us use a search engine before making a purchase or using a service. However, you or your SEO company need to adjust your SEO strategy regularly to keep abreast of the way search engines index websites, competitor activity and changes in your business priorities.

Clickthrough’s new free SEO audit app has been introduced as a proactive tool to help business owners get a quick score of their website and a competitors web pages against a set of important on-page SEO factors, and adjust their SEO strategy accordingly.

How it works

This SEO audit tool performs an in-depth keyword analysis of any landing page on your website, and a competitor’s page, against a set of key organic search ranking factors. The results of the SEO audit are presented on your screen and emailed to you, most often within 30 seconds of submitting your URL, target keyword and your email address.

Your SEO audit summary scores your web pages against key SEO factors such as load speed, quality of URL, meta tags, copy and code, social linking, sitemap linking, mobile search, domain, and even analyses your backlinks.

It provides you with immediate recommendations that, if applied correctly, should allow you to fix any parts that are underperforming.

We recommend you contact your SEO Agency, or an SEO expert, to help you implement the recommendations from the results of your free SEO audit.

Keeping up With the Competition

Clickthrough’s free SEO audit app is a great way to help you get and stay ahead of your competition online.

Glen Maguire, CEO of the Clickthrough SEO Audit App, says: “If you want to survive as a business in 2018 and beyond, it’s incredibly important that you focus on SEO auditing as a vital component of your online strategy. With 80% of New Zealanders searching online before they buy, getting to the top of the search engine results is now integral for acquiring new customers. An increase in the rankings position of a page from 5th to 2nd could have a huge impact on your business. Our new SEO audit app is easy to use and provides a quick snapshot of how to boost the organic rankings of your web pages.”

In response to the challenges facing Scoop and the media industry we’ve instituted an Ethical Paywall to keep the news freely available to the public.
Organisations whose staff use Scoop at work need to be licensed through a ScoopPro subscription under this new model, these users get access to exclusive news tools.
If you love Scoop you can also support through a monthly donation as a Foundation Supporter.

Become a Foundation Supporter   

Find more from Clickthrough SEO Auckland on InfoPages.

Get Exciting Deals On Mobile Phones

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Phones are subject to availability at the moment you wish to upgrade. A number of our business mobile phones include stacks of superfast data, helping you to remain connected wherever you may chance to be. One other great thing about business mobile phones is that phones which fall in the smartphone’ category have a complete collection of additional features that could be accustomed to the benefit of the company. There are a few great business mobile phones which have been making waves on the market.

If you are able to afford to obtain a smartphone with more memory, that’s probably safest. Smartphones utilize an operating system which is fundamentally the software that makes it possible for them to run programs and apps. You’re able to acquire a variety of smartphones on lots of networks so there’s no doubting you will be in a position to find business mobile phones deals with your perfect provider and the best-suited handset.

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When you choose to move services to One bill from a different supplier, we will notify your present provider to explain that we’re now providing your expert services. Some streaming companies require paid subscriptions. They may not have apps available on all mobile operating systems. A cell broadband service lets you connect to the Internet when you’re on the go.

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The monthly price increases by RPI annually. Other prices may increase too. That means you will always be in a position to observe the least expensive prices for the best phones with contracts having the most generous data allowances.

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Obviously, everybody wants to find the very best deal in regards to business mobiles, but we don’t always have enough time to do all of the crucial research. You want to make certain that you receive the deal that is most suitable for your institution’s size, requirements and price range. Business phone deals that include a touch screen are a really excellent idea if you prefer easy accessibility to all pieces of your handset along with design and functionality. It’s important to completely research your company mobile phone deals with many diverse companies as well because you may not be paying the ideal price for the service you’re receiving. Business mobile phone deals that have smartphones are also proving popular due to the tariffs, networks and offers they come with.

Global Plantar fasciitis splints Market 2018 Target Client, Brand Strategy, Distributors, Marketing Channel Development and Trend to 2023

Global Plantar fasciitis splints Industry Report – History, Present and Future 2018

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SEO Broken Link Building as a Content Marketing Strategy

A popular link-building tactic is also an excellent way to identify content marketing topics. When combined, broken link building and content marketing could generate traffic for your site and provide a way to engage visitors.

While broken link building and content marketing have similar goals, at some businesses, particularly mid-market and enterprise level companies, the folks working on search engine optimization and the folks developing content are on separate teams with different departmental goals.

Bringing these two groups together and using broken link building to spark content marketing campaigns may improve results for both of these marketing techniques.

Broken Link Building

SEO broken link building is a three-step outreach technique.

First, research websites relevant to the industry and customers your business serves, identifying broken links, which are HTML links aimed at pages that are no longer available.

Second, your business would develop useful content that replaces, if you will, the content promised through the broken link.

Third, you would contact the influential website’s owner or manager, offering your new content as a replacement.

Here’s a summary.

“Sites change, and pages disappear all the time,” said SEO expert Greg Gifford in lesson five of SEMrush Academy’s “SEO Fundamentals Course.” “With this strategy, you’re looking for high quality, authoritative pages that have links pointing to pages that no longer exist — that’s called a broken link. Then, you go and create a new piece of content that answers the same question or need. You reach out to the website and let them know that the link on such and such a page is broken, but you’ve got a brand new page that would work instead… and boom. Kickass quality link.”

Content Marketing

Content marketing, on the other hand, is the act of creating, publishing, and distributing content such as articles, videos, podcasts, whitepapers, infographics, and similar with the goals of attracting, engaging, and retaining potential customers.

Content marketers want to create something of value, something that is useful, informative, or entertaining. It also tends to have three general steps.

First, identify topics that will help or engage potential customers in some way.

Second, create good content around the topic, publishing it on a blog, on social media, or similar.

Three, distribute or promote the content.

Find Broken Links

The three steps of broken link building and the three steps of content marketing are noticeably similar. A content marketer has dozens of methods for generating content topics. Researching relevant websites to identify broken links could be one of them. Consider an example of how to find broken links on an influential website.

Say we own an online kitchen supply store. We make our living selling cookware, utensils, and kitchen gadgets. As part of our marketing strategy, we publish useful cooking and health-related articles on our store blog.

We’ve done some research, and we know that the Academy of Culinary Nutrition is an important website for our industry.

There are tools we could use to find broken links on the Academy’s website. Some of the best include Ahrefs, PowerMapper’s SortSite, SEMrush, Screaming Frog, and the Dead Link Checker, among many others. We want to choose one of these tools to help us locate broken links.

Using Ahrefs we’re able to identify 48 pages on the Academy’s website that have broken, outbound links.

The Ahrefs tool identifies 48 broken links.

The Ahrefs tool identifies 48 broken links.

Among these was a link aimed at a strawberry chia jam recipe.

The third link in this list is the broken link. If we can create a great strawberry chia jam recipe of our own, we might be able to get this link.

Copy the broken URL link and open it in a new browser tab as a test. In this case, the page is, in fact, returning a 404 error. Thus we’ve confirmed that we have a broken link opportunity.

The next stop is Internet Archive’s Wayback Machine. The Wayback Machine stores copies of old web pages. It had a single copy of the jam recipe that the Academy originally linked to.

Internet Archive's Wayback Machine has a copy of the web page that we can use as a reference.

Internet Archive’s Wayback Machine has a copy of the web page that we can use as a reference.

We know that the original post had several compelling photographs and an easy-to-follow recipe. It is not surprising that the Academy wanted to link to it.

Create New Content

Our goal is to not only replace the content that a publisher, such as the Academy of Culinary Nutrition, had previously linked to, but also improve it.

In the example above, we identified an opportunity to write a strawberry chia jam recipe article. But we want to do it better to provide an even better page for the Academy to link to.

Anytime you use broken link building to generate content ideas, always aim to improve on the original. You want to provide real value.

Contact the Publisher

Value is important. It will make the final step in broken link building a lot easier. And this last step is when you reach out to a publisher and offer her the new content to fix the broken link.

In our example, we would contact the Academy with an email.

Hello. I hope this note finds you well. I found a broken link in your “12 Homemade Condiments You’ll Never Need to Buy Again” article, at:

In the section on jams, the link to Juyogi’s strawberry chia jam now returns a 404 error. I thought you would like to know.

For your consideration, I have a delicious strawberry chia jam recipe to use as a substitute. You can find it here [our link goes here].

So that’s it. We just used broken link building to discover a topic for our next content marketing post and, perhaps, obtain a fresh in-bound link. Now we can use our normal content marketing techniques to continue promoting the post. We have SEO and content marketing working together.

HLV Park Hang Seo không dự lễ bốc thăm chia bảng AFF Suzuki Cup 2018

HLV Park Hang Seo không dự lễ bốc thăm chia bảng AFF Suzuki Cup 2018

Ngày mai (2/5), tại Indonesia sẽ diễn ra lễ bốc thăm chia bảng AFF Suzuki Cup 2018.

Xuân Trường bị đồng đội dùng “vũ lực” úp bánh sinh nhậtLễ công bố nhà tài trợ giải bóng đá nữ VĐQG – Cúp Thái Sơn Bắc 2018

Đây là sự kiện được giới mộ điệu ĐNÁ rất chờ đợi bởi thời gian qua, bóng đá khu vực đã có nhiều bước tiến lớn và đương nhiên môn thể thao vua đang có sức hút cực lớn với dư luận. 

Được biết, tại buổi lễ bốc thăm này, do bận sang UAE dự lễ bốc thăm VCK Asian Cup 2019 nên HLV Park Hang Seo sẽ không có mặt tại xứ sở Vạn đảo. Đoàn Việt Nam dự lễ bốc thăm tại Indonesia sẽ có Phó Chủ tịch thường trực VFF Trần Quốc Tuấn và Tổng thư ký VFF Lê Hoài Anh. 

Ở kỳ AFF Suzuki Cup 2018, ĐT Việt Nam được chọn ở nhóm hạt giống số 1 nên chắc chắn thầy trò HLV Park Hang Seo sẽ không nằm cùng bảng với ĐT Thái Lan (đội bóng cũng nằm ở nhóm hạt giống số1). Tuy nhiên, theo nhà cầm quân người Hàn Quốc thì trình độ giữa các đội bóng ở khu vực ĐNÁ không quá chênh lệch nên việc rơi vào bảng đấu nào cũng đều gặp các đối thủ mạnh. 

AFF Cup 2018 sẽ diễn ra từ ngày 8/11-15/12. 9 đội tuyển giành quyền tham dự trực tiếp gồm: Việt Nam, Thái Lan, Singapore, Indonesia, Malaysia, Lào, Campuchia, Philippine và Myanmar. Suất còn lại sẽ phải chờ kết quả trận play-off giữa Đông Timor với Brunei.

Năm nay, thể thức thi đấu có sự khác biệt, đó là 10 đội sẽ chia làm 2 bảng, mỗi bảng 5 đội, các đội sẽ thi đấu theo thể thức mới, gồm 2 trận sân nhà và 2 trận sân khách. Từ vòng bán kết, các cặp đấu sẽ chơi theo thể thức sân nhà-sân khách như quy định trước đây.