DashThis Releases the Fastest Google AdWords Marketing Reporting Platform to Date

DashThis: Marketing Reporting Software

“The constant improvement of our product is our priority. By gathering feedback from our clients as well as from the overall market, we’re able to offer an innovative and efficient tool that enables marketers to create the reports they need, quickly and easily.” -Philip Boumansour, CEO of DashThis

Québec City (PRWEB)

DashThis, a leader in the marketing reporting software industry, recently implemented a new Google AdWords dashboard (now called Google Ads) data fetching process, therefore increasing by an average of 36x their AdWords data loading speed.

Along with the platform’s complete revamping, DashThis also updated and added new metrics, dimensions, and preset KPIs, allowing their customers to track the performance of all the marketing data they need, in fractions of a second.

Google AdWords is at the core of DashThis’ offering, with a majority of users depending on it every day. DashThis’ Google AdWords update focuses on marketers’ core reporting needs and demonstrates yet again DashThis’ user-centric product development strategy.

“The constant improvement of our product is a priority at DashThis. By gathering feedback from our clients as well as from the overall market, we’re able to offer an innovative and efficient tool that enables marketers to create the reports they need, quickly and easily.” -Philip Boumansour, CEO of DashThis.

DashThis’ constant improvements and dedication to their clients is what defines them as leaders in the industry. Each software improvement and additional feature stems directly from user requests.

For example, Google Analytics, another of DashThis’ core marketing platforms, was upgraded several months ago and now enables users to create their reports faster, thanks to greater performances. In addition, requested platforms are also added to the software regularly: the latest addition being SEMrush, a popular SEO marketing tool.

DashThis is an automated reporting tool that enables marketers and digital agencies around the world to create marketing performance reports more quickly and more efficiently. With 30+ marketing platforms connected, dozens of preset report templates, many white label options, an automated email dispatch system, and an account manager dedicated to each client, DashThis offers the best solution on the market for easy and beautiful automated marketing reports.

DashThis’ latest Growth 500 ranking is proof that thanks to a highly-tailored and evolutive product, it’s possible to see exponential growth, even in a competitive market.

What A Shock: Marketers Don’t Like SEO! 08

Apparently marketers don’t like SEO — because they don’t understand SEO. That’s the upshot of a new report just out, where SEO ranked at the tail end of digital initiatives.

I call bullshit on that. It’s not that marketers don’t understand SEO. It’s that they don’t like it.

I did my first SEO work in 1996. That’s two years before there was a Google. And marketers didn’t understand SEO then — or so they said. They’ve kept the message consistent for the last 22 years: “We don’t get SEO.”

Look, SEO is not rocket science. It’s where searcher intent intersects with content. Know what people are looking for and give it to them. It’s that simple.

This is not about SEO being hard to understand. It’s about SEO being hard to do. The last time I climbed on this particular soapbox was four years ago — and nothing has changed. SEO is still hard, maybe harder than it has ever been. That’s what marketers don’t like.

Well, that and many other things. SEO is hard to control. It’s hard to predict. It’s hard to measure. And that makes it almost impossible to rely on. All of those things are anathema to marketers.

But here’s the biggest reason for SEO’s lack of popularity with marketers: It’s not very exciting. It’s arduous. It about as sexy as weeding the garden. That’s probably why social media tops the list of digital initiatives, and not SEO.

So why even bother with search? For two reasons.

First, there’s no better crystallization of prospect intent — short of converting on your own website — than an online search. The planets are aligned, the heavens have opened with a hallelujah chorus, the Holy Grail has fallen into your lap.

I spent the better part of two decades researching search user behaviors. Trust me when I say that this is as good as it gets.

That’s reason one. Reason two is that somewhere between 75% and 85% of those prospects will click on an organic listing. When we’re talking about capturing a motivated prospect, this is no-brainer stuff.

Yet marketers are saying no thanks, we’ll take a pass on that.

If online is important to your marketing, chances are extremely good that SEO is also important. I don’t care whether you like it or not. You have to do it. If you don’t want to, find someone who does.

That brings up another reason marketers hate SEO: It doesn’t really live in their domain. SEO, by its very nature, stretches across multiple domains. It has to be systemic across the entire organization.

So, it’s not entirely a marketer’s fault that SEO is neglected. It tends to fall into a no-man’s land between departments. Marketers don’t push it because there are many other things they can do that they have complete control over. And if marketers don’t push it, no one else is going to step forward.

Executives, who may legitimately not understand SEO, think of it solely as a marketing exercise. Tech support hates SEO even more than marketers. And corporate compliance? Don’t get me started on corporate compliance! There’s a reason why SEO has always been known as a red-headed stepchild.

As a past SEO-er, I wasn’t really surprised to see that SEO still gets no love from marketers.

I’ve forced myself to eat broccoli my entire life. And it’s not because I don’t understand broccoli. It’s because I don’t like it. Some things remain constant. But you know what else? I still choke my broccoli down. Because my mom was right — it’s good for you.

Why Businesses should Consider Hiring SEO Agencies

By January 2018, there were 1,805,260,010 websites online. This is according Netcraft’s Web Server Survey that took place earlier this year.  If the survey is anything to go by, then smart marketing is not an option for businesses that want to thrive online, but a necessity.

Every business desires to rank on the first page of search engines for their specific keywords because then, they get to enjoy unlimited organic traffic. Sadly, this cannot happen by chance or magic (unless the website is offering something that others aren’t), much of research, science, experience, and knowledge go into the process.

A website needs to be optimized in a way that allows it to come on top whenever someone is searching for what it represents. For this to be possible, business owners should analyze and study their website for responsiveness, accessibility, and user-friendliness. They also need to consider the meta tags, title tags and keywords placements, their competitors, keyword research, base traffic reports and most importantly, availability of constant content.

As it is, business owners already have much on their hands – they need to take care of the inventory, talk to clients, respond to requests, pay employees, keep up with industry trends, and most of the times, take care of their families. It, therefore, is difficult to juggle between running their business and optimizing their platform, and if they do, it’s likely that one side is suffering.

Websites should consider hiring SEO agency as part of their marketing strategy for a whole lot of reasons, here are some of them;

Focus on their core competencies

Business owners need to focus on why they started the website in the first place. Trying to muddle with the SEO services will only mean giving their client’s divided attention, because again, SEO is a full-time job. By working with an SEO agency, they get to free up time for other things like, running their business, investing, expansion and even family.

Leave it to the professionals

There are numerous things that business people can handle on their own, SEO services is not one of them. This is a highly-specialized job that needs a professional touch if the full effect is to be realized. Reputable SEO agencies have the much-needed expertise to help the websites rank and maintain the top spots for as long as it exists.

Agencies operate as an extension of the business

Some website owners might be skeptical about outsourcing such a critical task to an SEO agency, so they end up hiring an in-house team. One disadvantage of hiring an in-house employee is that it’s risky, especially if he or she is inexperienced or lacks knowledge. Agencies, on the other hand, have more than one expert, so the work gets seen by many professional eyes. A website can benefit a lot from the connections and collaborative efforts.

In conclusion

Of all the reasons why a business should consider hiring an SEO agency is the incredible return on investment that comes with it. Ranking top on search engines means more business and more money in the bank.

Netflix’s Race-Based Marketing Shows Potential For Anticompetitive Data Abuses

Company growth and development often hinge on rolling out new initiatives. No matter what the business is launching, generating employee excitement and new marketing buy-in is vital: Without good information and engagement, people are not going to be able to play their parts perfectly. This can lead to product delays, customer confusion and campaign damage.

Yet, not all internal employee and peer outreach approaches for new initiatives are equally effective. So which methods of sparking employee and peer excitement are the best ways to garner both results and genuine enthusiasm? Below, eight members of Forbes Communications Council break down their most effective ways of generating new marketing buy-in.

Members offer a few ways you can improve buy-in for your project.Photos courtesy of individual members

1. Build Strong Working Relationships

The idea for a marketing initiative is very important, and has to be presented while keeping the audience in mind. Putting on the hat of a problem solver and keeping in mind what is important to the buyer is key. Having advocates throughout the organization is contingent upon your own personal brand and your reputation. Building strong working relationships, your credibility inside the company and your personal brand determine how effective an individual’s communications are within an organization. – Aakriti Srikanth, Red Hat

2. Galvanize People Early On

To see the greatest results from marketing and branding initiatives, galvanize peers and stakeholders early on. Host an in-person meeting with key stakeholders long before the initiative goes live to create clear, equalized understanding of context and the expected results. In other words, get buy-in. Then, leverage the power of your team. Just before the initiative, create and distribute a written, documented source of truth for the initiative — what to expect, relevant dates, thing to note and other exciting details. – Julia Li, Scalable Press

Forbes Communications Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies.
Do I qualify?

3. Ask People For Advice

I found that asking people for advice is the best way to get buy in and spark excitement around a new marketing or branding initiative. Once you ask someone for help and you share a portion of your plan, I usually find that they want to get involved. First, they are honored that you asked them for help. Then, once they give you advice they feel like they are a part of what you are building. The latter is key because I’ve had people remove obstacles that I didn’t even consider but the person I asked for help knew that it would have been a problem and was able to remove the roadblock before we even hit it. – Lavall Chichester, JumpCrew

4. Keep It Short And Engaging

With everyone’s focus pulled in multiple directions, I find it imperative to get to the point quickly. Capture the attention of your intended audience by speaking to what’s most important to them. Once engaged, it’s also important to call out the most important elements of your campaign. I will typically bold key points or actions. This enables the time-strapped reader to quickly glance over your email and capture key points. In the end, keep your communication short and succinct. Point out what’s in it for your audience. Follow up with additional details as your campaign progresses. – Theresa Freas, Equifax

5. Create A Plan With Stakeholders

Create a plan that includes all stakeholders that need to be part of the conversation. Understand what motivates them and share how this launch will help them achieve their personal and professional goals. Share a thorough plan which includes metrics for success, any case studies and shows how their collaboration will create an impact. Lay groundwork with individuals so that excitement is already there when you bring everyone together. Have a plan to activate that showcases organization, creativity and a path to success. – Kristina Levsky Cole, Dollar Shave Club

6. Connect With External Audiences

Many employees, especially those with less of an outbound component to their job, get so caught up in the everyday grind that they lose sight of the impact it is making in the marketplace. The best way to spark excitement and buy-in is to put them in touch with external stakeholders, partners and customers, and show them how excited those audiences are about the new initiative! – Ari C. Applbaum, AnyClip

Read more in Why Your Brand Needs A Clear Internal Communications Strategy

7. Utilize Visuals

Be visual. Have ad creatives ready to share or preview or develop a visualization of data goals. Folks typically engage more with imagery and they will surely be more excited to see your new plan put into action. – Sarah Little, StorageMart

8. Focus On Internal Launch Campaigns

Just as you would build an external launch campaign for a new marketing initiative that would use segmentation and multiple channels, approach your internal audiences with the same focus and respect. Formal, internal launch campaigns, prior to the external launch of any initiative drives greater employee engagement and helps turn your team into effective ambassadors for the brand. Pay as much attention inside as outside. – Ken Dec, The Expo Group

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Company growth and development often hinge on rolling out new initiatives. No matter what the business is launching, generating employee excitement and new marketing buy-in is vital: Without good information and engagement, people are not going to be able to play their parts perfectly. This can lead to product delays, customer confusion and campaign damage.

Yet, not all internal employee and peer outreach approaches for new initiatives are equally effective. So which methods of sparking employee and peer excitement are the best ways to garner both results and genuine enthusiasm? Below, eight members of Forbes Communications Council break down their most effective ways of generating new marketing buy-in.

Members offer a few ways you can improve buy-in for your project.Photos courtesy of individual members

1. Build Strong Working Relationships

The idea for a marketing initiative is very important, and has to be presented while keeping the audience in mind. Putting on the hat of a problem solver and keeping in mind what is important to the buyer is key. Having advocates throughout the organization is contingent upon your own personal brand and your reputation. Building strong working relationships, your credibility inside the company and your personal brand determine how effective an individual’s communications are within an organization. – Aakriti Srikanth, Red Hat

2. Galvanize People Early On

To see the greatest results from marketing and branding initiatives, galvanize peers and stakeholders early on. Host an in-person meeting with key stakeholders long before the initiative goes live to create clear, equalized understanding of context and the expected results. In other words, get buy-in. Then, leverage the power of your team. Just before the initiative, create and distribute a written, documented source of truth for the initiative — what to expect, relevant dates, thing to note and other exciting details. – Julia Li, Scalable Press

I found that asking people for advice is the best way to get buy in and spark excitement around a new marketing or branding initiative. Once you ask someone for help and you share a portion of your plan, I usually find that they want to get involved. First, they are honored that you asked them for help. Then, once they give you advice they feel like they are a part of what you are building. The latter is key because I’ve had people remove obstacles that I didn’t even consider but the person I asked for help knew that it would have been a problem and was able to remove the roadblock before we even hit it. – Lavall Chichester, JumpCrew

4. Keep It Short And Engaging

With everyone’s focus pulled in multiple directions, I find it imperative to get to the point quickly. Capture the attention of your intended audience by speaking to what’s most important to them. Once engaged, it’s also important to call out the most important elements of your campaign. I will typically bold key points or actions. This enables the time-strapped reader to quickly glance over your email and capture key points. In the end, keep your communication short and succinct. Point out what’s in it for your audience. Follow up with additional details as your campaign progresses. – Theresa Freas, Equifax

5. Create A Plan With Stakeholders

Create a plan that includes all stakeholders that need to be part of the conversation. Understand what motivates them and share how this launch will help them achieve their personal and professional goals. Share a thorough plan which includes metrics for success, any case studies and shows how their collaboration will create an impact. Lay groundwork with individuals so that excitement is already there when you bring everyone together. Have a plan to activate that showcases organization, creativity and a path to success. – Kristina Levsky Cole, Dollar Shave Club

6. Connect With External Audiences

Many employees, especially those with less of an outbound component to their job, get so caught up in the everyday grind that they lose sight of the impact it is making in the marketplace. The best way to spark excitement and buy-in is to put them in touch with external stakeholders, partners and customers, and show them how excited those audiences are about the new initiative! – Ari C. Applbaum, AnyClip

Be visual. Have ad creatives ready to share or preview or develop a visualization of data goals. Folks typically engage more with imagery and they will surely be more excited to see your new plan put into action. – Sarah Little, StorageMart

8. Focus On Internal Launch Campaigns

Just as you would build an external launch campaign for a new marketing initiative that would use segmentation and multiple channels, approach your internal audiences with the same focus and respect. Formal, internal launch campaigns, prior to the external launch of any initiative drives greater employee engagement and helps turn your team into effective ambassadors for the brand. Pay as much attention inside as outside. – Ken Dec, The Expo Group

Social Media Promotion vs. SEO Best Practices

/ Pixabay

“Control what you can control and let the rest take care of itself.” Twenty years of football seasons listening to my husband coach there are few phrases that he says every year, and this is one of his favorites. Lessons learned on the athletic field often translate to other areas of life, and when it comes to inbound I’m learning this one applies to developing the right digital marketing strategy for anyone looking to rank higher in search and connect with the right customers, clients or blog readers.

Social media algorithm changes are making it harder for companies to connect with followers let alone gain new contacts without paying for advertising. This by itself is a challenge for small marketing budgets, but algorithm changes are not the only problem. Facebook and Twitter have both acknowledged the existence of fake social profiles on their platforms which means you may be targeting your ads towards non-existent customers.

There is a growing skepticism around social media promotion. Business owners and consumers now have the data to confirm their suspicions. “Points North Group said it has found that midlevel influencers—those with between 50,000 and 100,000 followers—often have about 20% fake followers. The company, which analyzes influencer marketing, estimated that in North America, brands pay influencers millions of dollars each month to reach followers that are fake.” (source)

To put it another way, companies are paying for social media ads on Facebook and Instagram to target audiences that aren’t as large they might believe. Also, consumers are following social media promoters who aren’t as influential as they say they are. It’s no wonder Edison reports Facebook usage is declining with users 12 and over and it that 55% of marketers say blog content creation is their top inbound marketing priority. (HubSpot, 2018)

Social vs. Organic

Let’s be clear, social media is still an avenue that deserves marketing attention. Despite the seemingly constant wave of negative news stories plaguing the various social media channels, in June 2018, Facebook reported 1.47 billion daily active users and 2.23 billion monthly active users. (Facebook, 2018) Thus, advertising dollars aimed toward targeted audiences on social can still be money well spent. Yet, when it comes to marketing it is always better to diversify your touchpoints with customers rather than relying on rented internet space.

Your website and your email list are the only real estate on the internet you own. Everything else is borrowed space and as with all rented property you are at the mercy of your landlord. Even Facebook ads you pay for are impacted of the latest algorithm’s settings.

What happens if Facebook decides your company is promoting an unacceptable product or you are hacked and someone creates a post using offensive language? In either case the Facebook admins could choose to shut down your page.

If you are only focused on building a social media following on Facebook and your page is hacked or shut down, you have little to zero control over communication with your customers. But, if you have a blog and an email list you can quickly post an explanation of what is happening on social media followed by an email that directs your followers on how to stay up to date on your company.

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Organic and Social

Alexandra Tachalova of Moz did an in-depth research study of Organic SEO vs. Social Media Marketing in 2016. She determined that social media and SEO website practices are a nuanced subject with a lot of overlap between the two areas. This was also presented recently by Shane Barker in the article 7 Ways Your Social Media Strategy Might Hurt Your SEO who reinforced that ranking higher organically is best achieved when social media is included in a marketing strategy.

Shane says “SEO and social media strategies work better together. The role of social media is more than just promoting content. If used correctly, social media can help improve organic search. Though this is the case, brands often fall into the trap of developing isolated strategies for each.”

The more SEO strategies you implement to more opportunities you create to reach your ideal customer. Statistically implementing SEO to increase organic traffic and leveraging social media marketing both have value.

Consider these Statistics from HubSpot:

  • Google is responsible for 94% of total organic traffic. (Web Presence Solutions, 2017)
  • Organic SEO is about 5.66 times better than paid search ads. (New Media Campaigns, 2018)
  • Content marketing gets three times more leads than paid search advertising. (Content Marketing Institute, 2017)
  • B2B companies that blogged 11+ times per month had almost three times more traffic than those blogging 0-1 times per month. (HubSpot, 2015)
  • In the past two years, content consumption on Facebook has increased by 57%. (HubSpot, 2016)
  • 76% of people use their Facebook feed to find interesting content. (HubSpot, 2016)
  • Written articles, videos, and images are the three most engaging types of content on social media. (Clutch, 2017)

These statistics support the value of SEO and social usage, so why not leverage both? The thing to remember is that you own your website and email lists. You are renting space on social media platforms. Don’t allow your marketing efforts to be dictated entirely by algorithms you have no control over. By implementing consistent SEO best practices you tell Google details about your content and can make sure you are always found in search.

By developing a diverse inbound marketing strategy you can increase the opportunities that your brand will remain accessible to current and potential customers despite any algorithm change on social media or search. Ready to diversify your marketing? Send us a note to learn how we will partner with you today.

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User Intent: How It Makes Your SEO Campaign More Effective? (Infographic)

In today’s brand-saturated online landscape, those who understand their customer’s real intent for buying have the competitive edge over those who don’t. Whether the interaction is online or offline, having an in-depth understanding as to why a person seeks a solution is a key to creating personalized messages which when delivered at the right time and at the right platform, can increase the chance of that person from just a mere visitor to a loyal and paying customer.

While the theory behind understanding customer/user intent is not all new, its application in the digital marketing landscape has become more necessary for the past few years. In the Search Engine Optimization (SEO) in particular, taking advantage of user intent has become more imperative as people’s search habits change and the algorithms evolve.

In the SEO standpoint, user intent is the purpose why a person searches online. People usually have five intent in mind when keying search queries – each of which largely depends on what stage of the buying journey the person is. By taking into consideration the intent of their target market into their SEO strategy, businesses can target the right keywords which present them with the highest potential of gaining leads and earning sales.

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To further discuss how incorporating user intent in your SEO campaign can make its effectiveness double or even triple its worth, here are the key takeaways of the infographic from Digital Marketing PhilippinUser intent tells your most important pages you should optimize.

  • User intent captures long-tail keyword searchers.
  • User intent helps create more personalized content.
  • User intent provides a clearer picture of your audience geodemographics.
  • User intent helps optimize landing pages.

To learn more on how understanding and incorporating user intent can impact your SEO, check out the infographic below:

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