Introduction to Email Marketing [Infographic]
It’s getting harder and harder to stand out in the crowd and attract new customers. Promoting any kind of brand is tough work due to the competition. That is why people have resorted to using innovative and new ways to get. Problem is, there is no surefire method of attracting customers. The majority of these newer approaches are much less powerful as they might seem. If you’re trying to find a method of developing your enterprise, you may want to return to one of the earliest and most reliable selections. We are speaking of course about email advertising.
Email advertising has been in existence for almost as long as the World Wide Web and is still going strong to this day. It is safe to say anyone with an email address is acquainted with advertising. As with most items, a few campaigns are far far better than others. But if you’re seriously interested in using this system there are.
Dos and Don’ts of Email Marketing
First off, you want to make sure that you’re targeting the perfect audience by means of your address. Because you can see below in infographic in Everycloud Spam Filter, almost half of all users (45.8%) will report that your email as junk should you get them too frequently. Almost one third (31.6%) will report you if you send them immaterial content. Meanwhile, a very large portion of users (36.4%) didn’t enjoy it when they received emails from services they didn’t subscribe to. Another piece of good advice is to never use words and phrases which users are tired of hearing. Including items such as ” % off”, “earn money”, “gather”, “clearance”, and “claim”.
A critical element to take into consideration when creating a successful email marketing campaign is optimization. More than half of all emails are now opened from a tablet or smartphone. Therefore it goes without saying that you would like your messages to render correctly on devices that are mobile. It turns out if they don’t render correctly, which is not so surprising that about 70% of users will delete your emails.
If you’re likely to cultivate your company using an email advertising campaign you’ll also have to begin personalizing your mails. A lot of users enjoy it when they are being addressed by emails and therefore don’t hesitate to put in their title. According to the information, doing this may lead to a growth of 14 percent in CTR and a mean growth of 10% in conversions. Nonetheless, make certain to add social networking sharing buttons for your mails should you truly want to enhance your CTR. Messages which feature these buttons on average see a CTR growth of no less than 158%.
Things to Expect from a Successful Email Campaign
Assembling a email list requires some time but it will be worthwhile in the long term. So as to show that advertising continues to be very effective, Everycloud staff created a detailed infographic to show you what you can expect should you opt for this technique and took the opportunity to do a little bit of research. Knowledge is power so make sure you utilize this information to get an advantage over the competition and grow your company.
Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.
He handles trends and information in mobile, societal, cloud, and technologies.