Today’s article is part of a string where we profile each member of our leadership team here in Clix. We hope you enjoy getting to know.
He is the latest addition and a welcomed, fresh outlook. Tim is up for any challenge and is focused — an absolute joy to use and valued by both clients and our staff. It’s our pleasure to present you to our Campaign Supervisor, Tim Jensen.
What college did you attend? What was your major?
I attended Bob Jones University, a school in South Carolina.
What does a normal day look like for you?
I am a dad to 2 children, so mornings begin with a whirlwind of activity! Once I’ve settled to your workday, I search through email to deal with any immediate issues, review jobs to the afternoon, and check level account functionality. I assess Twitter for blog articles or any industry news. Maintain a direct focus on people and I love to recognize a couple of priority activities, as I move ahead to the workday. I prep for almost any client calls that may occur throughout the day.
What do you do when you aren’t working?
My family keeps me busy. I like activity: biking on local paths, Running, or hiking the mountains of upstate New York. I typically have at least one book that I am trying to complete related to history or business, while the time to read is restricted. In addition, I love to dabble in a variety of elements of technology beyond the immediate realm of my “day job,” such as coding and photography.
How did you begin in electronic advertising?
After school, I was hired in a tiny agency. When the only PPC manager abandoned, I ended up taking while being chucked to the chance to learn on-the-job. The more I learned, the more I found myself drawn specifically out of the available avenues in electronic advertising to the analytical world of PPC.
What are some traits that an awesome PPC Account Manager possesses?
Keeping up with change is crucial. Changes come constantly, whether in the ad platforms (hello, AdWords looks totally different than it did a year ago) Or from clients. Organizational skills are important, both for keeping up with ongoing optimization work correctly and for marketing campaigns in a logical manner that could scale for accounts. In the end, an analytical mind and some amount of technical understanding are important.
Describe your jobs/roles in the companies you have worked for.
My first job started as a broad “assistant account manager” role that transitioned to a concentrate on PPC, although I was also included in some SEO and email advertising. I worked almost entirely with automobile dealerships (in-your-face revenue tactics, anyone?) . In my agency place, I gained exposure to a much wider collection of businesses, which helped expand my expertise in working with goals, audiences, and sales cycles.
What information have you got for clients/businesses brand new to electronic advertising?
Do not be a trend-chaser. You do need to spread out your advertising dollars to placement and each new advertising platform since this is being done by XYZ Big Brand. Tried-and-true methods like AdWords search or Facebook advertisements are often the best place, if you’re just beginning. Next, be prepared to provide a fresh campaign time to provide outcomes (months, not just weeks or days). In the end, if you’re working with an agency, view these as a partner and an extension of your marketing group, not a vendor. Be eager to share the info and access that they should be successful, while at the exact same time anticipating.
What is your favourite thing about this industry?
So many industry professionals are ready to talk about their understanding with individuals of all degrees. I am educated to fellow PPC’ers who communicate through Twitter, websites, and other ways as well as the capability to get answers. It says a great deal that I can get a response that is valuable rapidly by tweeting a question into the audience than by contacting the aid of any platform.
What’s something you’ve recently implemented, or are planning to execute, in an account which you’re enthusiastic about?
I’ve been digging ways to utilize AdWords Campaign Experiments for clients. The capability to efficiently compare outcomes, whether comparing alternative landing pages or another bidding strategy, is equally useful for getting the most out of AdWords functionality and set up a test.
Favorite blog article?
I am a enormous fan of Google Tag Manager and the way it can streamline adding tracking codes. This article explains how to install Google Analytics utilizing GTM.
That’s a wrap! We hope you enjoyed learning more!