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Which of these statements do you believe is that a lie?
If you guessed the first one, you were correct.
We never conduct PPC efforts to help customers build traffic.
While paid traffic campaigns may be good at producing brief bursts of activity, they are largely inefficient in the long run. The minute you stop spending on paid advertisements, the traffic stops coming, and you’re back at square one.
While there are cases where we might advocate PPC campaigns (more about that in a moment), we normally promote organic look for a simple reason: The more quickly you begin working on organic SEO, the earlier your attempts will snowball in a continuous supply of cumulative traffic.
SEO vs PPC: Which is Best?
In some cases, paid traffic performs really well. Even though it’s still becoming more expensive each year, and bringing fewer returns for the identical budget, it will have it’s place. Let us look at some benefits of PPC traffic.
Advantages of PPC:
1. High Page Ranking
The clearest benefit of conducting a PPC campaign is the ability to be observed on top of SERPs. Internet searchers are typically shown four advertisements on a desktop computer and three advertisements on a mobile device. If you’ve constructed thoughtful Buyer Personas, and ran in-depth advertising study, you need to have the ability to write compelling enough backup to create clickthroughs on advertisements.
2. Improved Message Control
Among the greatest benefits of PPC advertising is the high degree of control it affords businesses in structuring their messages. Phone numbers, places, site links and bullet points (callouts) are just some of the tools you’ll be able to play with for optimum effects.
Disadvantages of PPC:
1. It Becomes Expensive
While PPC isn’t inherently expensive, prices can easily accrue. Especially, If you are targeting aggressive markets in developed nations. On occasion, the cost per click is so high, advertisers invest knowing they’ll get rid of money on the transaction. In this case, lifetime customer value is your very long term play, and for most companies, not even worth the danger.
2. Handling Bidding Wars
The cost of PPC advertising varies based on demand. When you begin conducting your ads, do not be surprised when a competitor chooses notice and faces you with a bidding war.
3. Easy to Replicate
If you’re thinking, “But people can copy blog posts too,” that’s kinda true, but not actually. While everyone can re-purpose an already-existing article, Google has stringent rules regarding plagiarizing. Thus, though your competitors can see what you’re doing by subscribing to your site newsletter, they still need to do a whole lot of work if they would like to copy that plan themselves. Conversely, PPC messages can easily be imitated.
The Best Programs for PPC Campaigns
1. Conduct Marketing Research
Among the best times to conduct a PPC campaign is when you want to test marketing assumptions. Conversion monitoring coupled with analytics software can help you determine which keywords convert best, at what percent and at what cost. It is possible to then parlay your research into an organic search campaign with a higher degree of confidence than simply starting from scratch.
2. Promote New Offers
Got a brand new deal you would like to test? Consider preparing a fast PPC campaign directing traffic to your landing page. Track your conversions against A/B testing for components including connections, CTAs and colour schemes. Again, this is sometimes a simple and inexpensive way to get fast feedback that may inform long-term attempts.
With PPC, you can even attract previous visitorsbackto your site. For example, Slim Labs has got “pixels” on the visitors who read our previously mentioned favorite article. If we had been launching an offer related to that article’s subject matter, we can assemble a PPC campaign specifically for those people. Higher significance equals higher conversions.
4. Boost Local Presence
Want to swiftly increase brand visibility within a concentrated area? Running a PPC campaign might not be a terrible idea. Say you’re a brand new Italian restaurant that just opened across city. You will run a succinct campaign to become noticed when neighboring residents are hunting for food.
In conclusion, short-term achievement with PPC demands a constant attention to detail. Factors such as quality scores, bids, positions and clickthrough rates ought to all have been routinely monitored to guarantee efficiency. If you wish to do it yourself, Google provides free training for companies in the Google Analytics and Google Adwords.
Advantages of SEO:
1. Greater Credibility
Unsurprisingly, many web users have coached themselves to bypass advertisements in favor of top organic search results. According to one study, 70-to-80 percent of users dismiss paid advertisements and focus just on organic results. It isn’t too surprising when you consider that individuals turn to search engines because they are searching for the most trustworthy answers to their questions.
2. More Cost-Efficient
Yes, organic search traffic generation is much more cost-efficient compared to PPC. With that said, do not make the mistake of supposing SEO is free! What you aren’t spending on advertisements, you will spend on content production. But once the snowball effect starts your client acquisition costs will begin to decrease.
3. More Sustainable
Unlike paid traffic, SEO traffic proceeds to come after you are finished with a bit of content. That type of dependability may be useful to companies wanting to divert marketing funds to other locations.
4. Higher-Quality Leads
Now, many studies reveal SEO delivers higher-quality leads than PPC. Achieving visibility in top SERPs signals an air of credibility that only can not be bought. It indicates others hope your information sufficient to consume it, and thus brings more quality leads.
Disadvantages of SEO
1. Initially Slow to Build
Based on your industry, beginning an organic search campaign takes awhile until you see exciting results. Apparently, the fewer competitors already implementing SEO, the easier your attempts will be. Conversely, attempt to position high in a subject such as advertisements, and you will have your work cut out for you. But, that doesn’t mean it’s’ impossible. Expect substantial benefits, with constant effort, within 6 to 12 weeks.
2. Specific Skills Needed
Becoming adept in SEO is possibly more time-consuming compared to getting adept in PPC. That’s because SEO is never only SEO; it’s keyword study, editorial planning, site writing, content funnel optimization and much more.
Rarely, can it be in a business’s best interest to spend in SEO if they aren’t likely to conduct a whole inbound advertising campaign together with their campaigns. If you do not have the in-house resources to take on an whole campaign, it’s best to associate with an inbound agency who can act as an adjunct to your team.
Best Programs for Organic Traffic
1. Greater Return Over Time
The cool thing about SEO is the more you contribute, the more it gives back. Always publish targeted site content at a minimum of twice a week, follow SEO best practices, and you will most likely see results a few weeks down the road. The longer you do it, and the further internal linking you achieve, the more power Google will begin to give your site. Translation: You continually achieve bigger results for the same amount of work or less.
2. Boost Visibility to Cold Traffic
Most consumers turn to search engines throughout the beginning period of the Buyer’s Journey. They are asking particular questions as connected to a certain problem they want to resolve or want they want to fulfill. Organic search approaches coupled with TOFU (Top of Funnel) content is fantastic for nurturing these early-stage leads.
3. Boost Your Maximum Advantage
The bright side to the time-intensive character of search? Not all companies will be motivated to pursue its own postponed outcomes. Set in the work to build your organic search presence today, and you will have a huge lead when the rivalry finally realizes they should be focusing on SEO too!
Boost Organic Traffic Now
Since you can see, SEO wins in regards to delivering long-lasting, economical results. Save the PPC efforts for building local new recognition, analyzing marketing assumptions and encouraging new offers to returning traffic.
With more and more states legalizing marijuana, the cannabis market is getting more aggressive.
Nowadays it’s more important than for marijuana businesses to stick out against the competition and increase online awareness.
One way to safeguard your company won’t be left in the weeds is to have excellent search engine optimisation (search engine optimization).
Here are five SEO marketing ideas that can help get your marijuana company to an all-time high.
1. Google My Business
Google My Business is a free platform for businesses to list their site, location, photographs, and a succinct summary of their business online.
There are two enormous advantages to having a Google My Business profile.
To begin with, it allows Google to automatically index your organization and web site.
Secondly, your company will appear locally beneath Google Maps when folks in your area search your business or merchandise.
Having a Google My Business account will build your search engine optimization marketing and boost the regional market presence.
2. Utilize Social Media
The more current you’re on the internet, the more efficient your search engine optimization marketing is. This includes utilizing social websites and posting on a regular basis.
Facebook and Instagram both possess the ability expand your marketing reach and lead social networking users to your site through links.
They also have simple yet powerful marketing opportunities that may help you target your company to certain audiences while assisting your SEO gain higher and higher.
Another social networking platform that can turn your SEO from needing to great is Google Plus.
Every article in Google Plus is indexed for research optimization. If you post regularly and use targeted keywords, your profile will be indexed more along with your search engine optimization marketing will enhance.
One of the best strategies to grow SEO is by bringing people to your site. And, one of the best strategies of getting people to your site is to hash out fascinating details on a site.
There is always something about when it comes to marijuana, to talk to. Use a site to go over business news, trending products like my Zob Glass water pipes, occasions, and deals.
4. Get Focused on Directories
An effective way to boost your search engine optimization marketing is via raising your business awareness. Directories provide a free and effortless chance to get more visibility in the research world and lead people to your site.
Top general directories that you should be on include Locate A Business That, Yelp, Yellow Pages, along with Local.com.
Additionally, there are directories designed particularly for the marijuana industry. A few respectable ones include Weedmaps, Leafy, THCBiz.
Advertisers and search engines use the locations of visitors to match them to local businesses.
Therefore, it’s extremely important to include your business’s address in your listings, as well as on your site in text. Your address on your site is exactly what Google uses to position one to key words.
5. Use Targeted Keywords
To ensure that your site is getting viewed by the right markets, make sure that the using keywords that will rank your company in the appropriate searches.
Use these specific fitting keywords throughout your site text, in title tags, and also in meta tag descriptions.
Additionally, update your site regularly. Every time you do, it compels search engines to crawl your site.
The Point–SEO Marketing Works
Use the simple tips above to stop bad SEO from becoming the downfall of your marijuana business.
While the procedure can appear to be a gigantic time-sink initially, once the motor starts you will find it’s both easy and contains a huge advantage to your company.
If you wish to take your SEO even farther, seek out professional search engine optimization companies that will utilize your organization.
Local Search Engine Optimization Requires You Work With a Good SEO Company
Finding a great search engine optimization company to help with the neighborhood search engine optimization and search engine optimization seems easier than it actually is. There are many diverse choices and chances in the market. You can stay local, you can go national, or you may go global and try to discover a good search engine optimization company to help your site rank. The term SEO is now a popular phrase and it is in fact among the most requested questions in job interviews in the business world, “would you understand about SEO?” And, most people being interviewed will respond “yes” but they understand about SEO. However, in fact very few understand more then what the term stands for — search engine optimization. The problem with an internal team member do your SCO would be the next:
If that individual was actually very good at SEO in may rank a website on Page 1 of Google, then you are paying this individual a enormous amount of money to be your worker, or that individual isn’t any good at SEO.
When you are good at SEO, you can write your own ticket at any organization and there is no reason to be an employee. You are better off having your own flexibility and having this company for a client of yours rather than you working together as an employee. The significant challenge then would be to discover a individual or an search engine optimization company which may help your site get onto Google page 1 for relevant keyword phrases. If you head to hire or contract and an SCO firm, be prepared to invest a considerable amount of money for their solutions. The harder your keyword search terms are to rank, the more effort and resources it will require the search engine optimization company. You need to be certain you can budget appropriately with this new price and which you also give the search engine optimization company at a minimum of six weeks to do their job.
Our Trustworthy SEO Company Serves the Following Places
We can allow you to rank your site anywhere on earth. We serve the following locations and a lot more. We use proven strategies and techniques which we will safely create your site to increase in the search results and we never take actions that are extreme, Quick or shortcuts which may possibly jeopardize your website.
Austin SEO Company
Costa Rica SEO Company
Denver SEO Company
Las Vegas SEO Company
Las Angeles SEO Company
New York SEO Company
Phoenix SEO Company
Portland SEO Company
Santiago Chile SEO Company
Sacramento SEO Company
Seattle SEO Company
Tallahassee SEO Company
Vancouver SEO Company
Hire an Ethical SEO Company to Control Your Local SEO
One of the greatest questions that constantly comes up is that the question of confidence. There are two kinds of confidence in the context of search engine optimization. First are you currently working with an ethical search engine optimization company that will taken steps to rank your site — or are these folks scammers and can they run away with your money? The following question will this search engine optimization company use tactics and strategies short term gains and long-term costs?
We can assure you that we’re a solid search engine optimization company and we realize our success is directly related to your long-term achievement. Our business model is to acquire our customers to rank well and keep our customers ranking well for the long run. This usually means that all of our strategies and approaches to search engine optimization has to be time-tested. Also, our business grows through word-of-mouth and lots of our high quality customers come to us via the testimonials of additional B2B and B2C professional associations which are predicated upon trust and integrity. We want you to understand that we appreciate the strength and quality of your Internet advertising as the lifeblood of our firm. If we do not treat our customers well, then we will not exist as an search engine optimization company for long time.
Inside this week’s newest and biggest online advertising and marketing information, content entrepreneurs talk about the use of SEO, the SEO and research neighborhood discuss linking strategies and notice a kinder, gentler Panda roll-out, whereas sociable media entrepreneurs discuss strategy and influence.
Enjoy this week’s selections!
Lee Odden is featured with “Chicken or the Egg? Lee Odden on SEO Content Creation” at OpenView Labs.
At the very first of a blog collection, Heather Lloyd-Martin posts “The search engine optimization content revolution is here. Are you ready?” At SEO Copywriting.
Uri Bar-Joseph posts “Google, Social & Content Marketing: Can We Measure Quality & Qualify Quantity?” At Search Engine View.
Avinash Kaushik posts “See, Think, Do: A Content, Marketing, Measurement Business Framework” at Occam’s Razor.
Neil Patel shares “3 Fast Ways to Improve Your Content Marketing Efforts” at Fast Sprout.
Lyndon Antcliff discusses “Why Linkbait and Content Marketing are Fundamentally the Exact Same thing” at Cornwall SEO.
Mark Schaefer posts a video meeting, “Intense content marketing with Julien Smith,” at grow.
Danny Brown’s Most Current Sunday Share includes SAP’s Michael Brenner’s “8 Steps to Construct Your Own Content Hub.”
Lee Odden shares “Essential Q and A on SEO & Content Marketing for Small Businesses” at TopRank.
Marketing Charts posts “Local Merchants Overwhelmed by the Collection of Available Digital Marketing Channels.”
Citing a new Conductor analysis, Nathan Safran shares “5 Statistics Insights to the Headlines Readers Click” at Moz.
Ayaz Nanji posts “The Most (and Least) Effective Search Phrases in Email Subject Lines” at MarketingProfs.
Joshua Giardino posts “The Behavioral Psychology Behind Bold Creative” at iAcquire.
Video Fruit’s Bryan Harris posts a video, “How Do Colors Affect Purchases?” At KISSmetrics.
Rachel McCombie shares “50 Great Content Ideas + Examples — part 1” at SEOptimise.
Katie L. Fetting shares “7.5 Tips to Becoming a Brainstorming Geniius” at Portent.
Gregory Ciotti posts “Best Practices at Conversion Rate Optimization Debunked” at Unbounce.
Discussing conversions, Heather Lloyd-Martin posts “Is your about us page a real yawner?” At SEO Copywriting.
Thibaut Davoult posts “I Your Industry Boring? Use Instagram to Create Your Organization Stand Out” at YouMoz.
Ardi Kolah discusses “Why Marketers Will Need to Practice Active Listening” at Vocus.
SEO MOmma shares tools for discovering trending content topics with “Content Creation and Curated Content.”
Pawan Deshpande posts “5 Tips Each Content Curator Needs to Write Better Calls-to-Action” at Content Advertising Institute.
Robi Ganguly discusses “Mobile App Marketing, App Retention, and Building Actual Customer Relationships” at Moz.
Cezary Tietrzak discusses “iOS 7 Implications for Marketers” at ClickZ.
- BtoB is holding Digital Edge LIVE October 23rd at New York City.
(John Hall lists numerous excellent conferences for online marketers, companies, and entrepreneurs at Forbes).
SEO & Search
Barry Schwartz reports “Google Confirms Panda Update Is Rolling Outside: This One Is More ‘Finely Targeted”’ at Search Engine Land.
Schwartz also posts “2013: The Year In Google SEO So Far” at Advertising Land.
Daniel Cristo posts “SEO: The Future of Search Results” at Search Engine Journal.
Matt McGee accounts “Google Agrees To Settle Lawsuit Over Death Search Queries To Third Parties” at Search Engine Land.
Richard Baxter posts “We Must Not Care About PageRank” at SEO Gadget.
Citing a current Matt Cutts’ (Google Webmaster Assist) video, Barry Schwartz reports “Google’s Matt Cutts: Linking 20 Domains Together Probably A ‘Cross Linking Scheme”’ at Search Engine Land.
Google discusses exactly what it believes to be “Link schemes” at its Webmaster Tools Assist page.
Simon Heseltine posts “Google Webmaster Tools: A Summary” at Search Engine View.
Ann Smarty is featured with “About SEO & guest blogging: A smart discussion with Ann Smarty” at SEO Copywriting.
Jon Ball posts “Link Building begins with Research and Research is Nothing Without a Person Brain” at Search Engine Journal.
Jason Acidre shares “22 Link Building Tips from @xightph” at KaisertheSage.
Jim Boykin posts “New Free Tool, the Google Backlink Checker Tool to get Penguin & Disavow Evaluation” at Internet Marketing Ninjas.
Kaila Strong shares “Post Panda & Penguin Recovery Tips to eCommerce Sites” at Vertical Measures.
Tom Schmitz takes us on “A Deep Dive Into Google’s Image Carousel And Knowledge Graph Results” at Search Engine Land.
Hardy Desai discusses “Getting Your Site Ready for The Knowledge Graph” at Search Engine Journal.
Thom Craver posts “Bing Autosuggest Expands to Carry on Instant Search, Knowledge Graph At One Fell Swoop” at Search Engine View.
David Amerland discusses “How ‘Social’ and ‘Semantic’ Move Hand-In-Hand” at Social Media Today.
Martin MacDonald posts “SEO is not dead, it only acquired a sibling” at his blog.
John Lincoln discusses “How Voice Search Is Changing SEO” at Search Engine Journal.
Thom Craver posts “Google Analytics Revolutionizes Advanced Segments” at Search Engine View.
Gemma Holloway posts “Universal Analytics and Cookies — The Total Guide” at Koozai.
Kristine Schachinger posts “SEO Cheat Sheet: 15 Common Oversights Located During Site Audits” at Search Engine View.
EMarketer posts “Getting the Most ROI From SEO.”
Ken Lyons discusses “How to Increase Conversions to Your Best (and Worst) Performing key words in 6 Measures” at Search Engine View.
Kristina Kledzik posts “The SEO’s Guide to Building a Great Mobile Site” at Moz.
Matthew Young posts “The Good, the Bad, and the Mobile: SEO Tips to Your Mobile Site Right Now” at Bruce Clay, Inc.
Chris Liversidge posts “Use Google’s Image & Mobile Optimisation Guidelines For SEO Advantage” at Search Engine Land.
Rebecca Murtagh discusses “Integrating Owned, Earned & Paid Media For Better SEO” at Search Engine View.
Barry Schwartz reports “Google: Authorship Bug Affects ‘ Few Websites,’ Actively Working On A Fix” at Search Engine Land.
Bill Sebald shares “Google+ SEO Tips For Your Regional Business Owner” at Greenlane SEO.
Citing recent comScore information, Jessica Lee reports “Bing Grows Hunt Market Share — at Yahoo’s Expense, Not Google’s” at Search Engine View.
Larry Kim posts “Has the AdWords Enhanced Campaign Apocalypse Been Cancelled?” At Search Engine Journal.
Social Media Marketing
Amy Gesenhues accounts “Social Media Use Growing Among Fortune 500 Listing With 77 percent Tweeting & 70% On Facebook” at Advertising Land.
Brian Solis posts “It is time for social media to develop” at Venture Conquer.
Jason Cormier posts “Social Media Competitive Evaluation: A Lesson from the Fashion Industry” at Search Engine View.
Annie Cushing discusses “LinkedIn’s Most Glaring Deficiencies And How To Get About Them” at Annielytics.
Rachel Kavanagh posts “PPC for LinkedIn, What is the Difference?” At Marketo.
Christian Karasiewicz discusses “17 Ways Advertisers Could Affect Facebook Graph Look” at Social Media Examiner.
Jennifer Horowitz posts “Banish The Boring: 12 Tips To Get Fan Pages” at Degree 343.
Merry Morud discusses “How To Setup New Facebook Reports” at Search Engine View.
Nicolette Beard posts “Social Media Strategy: Where to Start & Why” at TopRank.
“New Magazine in Social Media Examiner” News Social Media Examiner’s yearly information.
Danny Brown discusses “The Future of Social Conversations.”
Jon Morris posts “Influencing Social Awesomizers with Personalized Content” at Moz.
Stacey Miller discusses “Four Social Media Metrics Worth Measuring” at PRWeb.
Greg Jarboe accounts “Video Ad Views Surge to Record 20 Billion in June” at Search Engine View.
Carla Marshall posts “Track Your Best Videos With New YouTube Analytics Feature” at ReelSEO.
- Social Fresh West 2013 will return to San Diego August 22nd along with 23rd.
(For an all-in-one listing and description of how social networking, content & inbound marketing and advertising occasions, check out Neal Schaffer’s “The 12 Greatest Social Media Conferences to Participate in 2013” at Social Media Today.)
Photograph because of George Lu
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Marketing to millennials, sometimes called the generation, may be a shoo-in for decorative practices. Why? Millennials are happy to share.
This month’s “Social Studies together with Wendy Lewis” explains CTAs and how create them appeal to your social media audiences.
Back in April’s Edge, David Evans, PhD, MBA, debunks Internet marketing myths with reality checks.
This month’s “Social Studies together with Wendy Lewis” offers advice about the best way best to use the social media platforms which make the most sense for your clinic.
Back in March’s Edge, David Evans, PhD, MBA, discussions about how physician directories can help you accrue more individuals.
In the Feb. 2015 Shorr Thing, ” Jay Shorr discusses why societal media background checks on potential workers are crucial.
“Many cosmetic surgeons do not understand they are leasing their own websites. Before you consider any upgrades, make certain you have your site and all related materials, including content, images, and pictures.” David Evans discusses it from the September 2014 The Edge.
Is your PPC campaign really working for youpersonally? David Evans, PhD, MBA, offers five suggestions in this month, The Edge column.
Internet search engine marketing or public relations? What’s the difference and what is perfect for your needs?
We have got a national “baby mogul” situation. Millennials have shot over. They’re calling the shots. They control the world of marketing (and thus, business) in their perches at Google, Facebook, Twitter, Instagram, and the like.
The deadline for upgrading or creating your listing from PSP’s 2013 Buyers’ Guide will be February 26, 2014! Don’t miss out!
PSP is about Pinterest: Are you?
While cosmetic surgeons are not easy to offer patients the most current and best body contouring procedure, many may be falling behind when it comes to healthcare information technology.Has time come to go paperless?
Content Advertising Drives Top Organic Rankings, Web Traffic, and Record Revenue
We review the positive impact a three-year-long content promoting plan, developed and fully implemented by our staff, had on our customer’s ranks, traffic, and sales. Organic traffic more than doubled. First-page Google ranks have become rich; along with the customer is having record revenue months.
Read case analysis
We use a more profound, more considerate, more integrated approach to articles promotion and material distribution. Our content developers do not write a word, construct a infographic, produce a movie, or develop a case study until they have a complete comprehension of your brand, it is voice, along with your business goals. Our content staff has expertise in a vast array of verticals, including many where articles development can be particularly complicated, such as healthcare and technology.
Customers have queries. Content should offer the responses.
The objective of content promotion is straight ahead–to strengthen or form an attachment between a potential or existing client and a business, manufacturer, its products or services. Content marketing is 1 path to forming these attachments. The attachment can begin high up in the purchase funnel, centered on generating awareness; or close to the base of the funnel centered on generating dedication and advocacy and raising repurchase intent. Most in the industry only focus on customer attraction and acquisition, but articles promotion should ideally be used through the entire customer lifecycle. Excellence in articles promotion requires a balancing of goals that are often conflicting, as goals associated with SEO; strengthening the meaning of a new; and driving user engagement often require different content strategies.
COLLABORATION & INTEGRATION
Successful content promotion also takes a real integration of a variety of functional areas, including copywriting, graphic layout, infographic creation, new strategy, movie development, SEO, analytics, sociable networking, and experience in CRM/inbound techniques and promotion automation platforms. Zion & Zion’s flat organization, collaborative culture, and providing each of content-related services in house facilitates development of exceptional, well developed content marketing initiatives for our clients which are both participating and on-brand. We then efficiently and efficiently disseminate that material to induce deep client engagement and prospects, and operate to cultivate those prospects through advanced marketing automation options.
A Few our Content & SEO Customers
Each one of the websites Zion & Zion designs are developed to follow Search Engine Optimization (SEO) best practices. From website architecture to meta information, every aspect of our websites are all well thought out and calibrated so that the content has the ability to rank as high as you can. Whether desiring to rank well for local, national or worldwide search phrases, we start with keyword research and create a content plan tailored to facilitate success of our clients’ goals and aim the essential phrases that will offer the most value to our clients’ companies. After content is in place, we constantly monitor the traffic and rankings and look for improvements and additional relevant resources of traffic. By using the best resources and staying on the frontier of the SEO area, we give superior SEO strategies, results and insights for each of the clients we use.