How Social Media Measures Up In Today’s SEO

The Art of Social Media Affecting SEO

Does social media factor into SEO? This has been a long debated question, and the answer may surprise you.

Both content and conversations through the top social networks send out social signals, which ultimately has an affect on your brand’s visibility online.

When people interact and communicate on places like Facebook, Twitter, Google Plus, and LinkedIn this activity is sent out to search engines like Google, Bing, and Yahoo. The higher the mentions the better chances of your business being seen.

If your content is received well on social media then most likely this will be noticed by the search engines, although not specifically measured. Back in 2014 Matt Cutts explained that their SEO algorithm isn’t directly crawling social activity due to privacy concerns and changing data. But your posts and interactions can attract visitors to your website thus creating a signal and increased brand awareness.

Hootsuite ran their own controlled test, which measured social engagement, organic search and rankings based on a number of factors including:

  • 30 articles not promoted on social media or through paid ads
  • 30 articles sent out to the major social networks
  • 30 articles that were promoted through social advertising

The results revealed an increase in search visibility with a direct impact from social activity:

Their control group that had no organic or paid sharing resulted in very little visibility. After a week of observations the other two groups showed positive results:

“There is a strong correlation between the number of websites pointing to a piece of content and relative rank,” Hootsuite explains. “Overall there were more improvements in rank associated with social engagements than observed ranking losses.”

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How Popups Are Changing the Growth Game

In order to establish a strong presence online you need to be producing valuable, and original content — social media and SEO both work together to accomplish this. Ultimately your website ranking will increase as your social influence and relevance go up.

Due to the growing number of spam and bots many websites, including social networks, have been blocked in search. That is why it is more important than ever to have a strong social media presence that is authentic and trusted.

In order to effectively take advantage of social signals to build higher rankings here are a few tips to follow:

1 – Make sure your Fans and followers are the real deal

Most likely paid or promoted content on social media will attract a larger audience, but not people necessarily interested in what you have to offer. In order to be authentic you need to have a strong following based on building relationships with your community.

The quality of your connections matter and you will want to evaluate your current networks to eliminate as many spam accounts as possible. There are many different online tools to help you accomplish this such as Twitter Audit and FollowerCheck for Instagram to find and remove fake accounts.

2 – Targeted hashtags and links to your website still matter

It used to be important to include external links on your blog posts and website in order to get seen. This is still in place, but does not have as much weight as what is being sent out from your social networks. Because of this you will want to include any important website links and relevant hashtags in order to build social proof and attract inbound links that matter to your audience.

3 – Use visual marketing to attract a larger audience

Your brand will need to catch your visitors quickly with images and videos that inform and encourage interactions. These include infographics, native video, podcasts, ect. The more helpful and appealing your content is the better chance it will have of entering into conversations, which affects search engine ranking.

4 – Get your brand established in live streaming and Twitter chats

The video marketing spectrum is expected to continue to grow as more people tune in to find information on their smart tv’s and mobile devices. In order to reach people where they are your brand needs to be available as their go-to source and answers. Using these two tools can dramatically increase your following and bring people directly to your website.

As Google continues to update its algorithm based on conversations and interactions then social media will have an indirect impact on search results and visibility. The need for an authentic brand that is active and engaged with their audience will become the determining factor in growth online. While content is still king you will need to include other social media methods to your marketing mix in order to grow your website and online sales.

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Social Media Marketing in Lakewood, Tacoma, and Seattle

I can predict the future. Within a week, the headline of this article “Social Media Marketing in Lakewood, Tacoma, and Seattle” will show up on the first page on a Google search if you do the search for that headline. If you use the quotations marks, it will probably dominate and be #1. This article is for people who would like to use social media to market their small business. 

Five days later, I captured the results of a Google search for Planning, Parables, and Profit.

On the 18th of June, my article Planning, Parables, and Profit was published in The Suburban Times. Five days later, I captured the results of a Google search for Planning, Parables, and Profit.

Not only did the direct link to the article show up in the number one position, but since the article was mentioned on a different page and then again the following day, those two links show up as well in the #2 and #3 positions. This article was written Saturday morning (6/23/18).

If you have heard of a firm that you think provides the service you need, then you could search for “HVAC systems Tacoma Furnace Doctors.”

Search engines deliver results based on the search terms you use. They can’t read your mind . . . yet. To let search engines work for you, they need to know where your interests are. For example, if you are considering installing an air conditioning system in your home and don’t know who to choose nor what the best systems are, you might search for “air conditioning systems.” However, if you want to pinpoint what is available in your area, you should probably search for “air conditioning systems Tacoma.” If you live in Lakewood, then you would search for “air conditioning systems Lakewood Washington” to set you apart from Lakewood, Colorado. If you are from Tacoma or Seattle . . . or Puyallup then those names are pretty clear to the search engines. If you have read some information about today’s air conditioning you might search for “HVAC systems Tacoma.” If you have heard of a firm that you think provides the service you you need, then you could search for “HVAC systems Tacoma Furnace Doctors.”

Here is an example of a search on Youtube. The search was for “Bright Water Early Learning Seattle.”

Search engines like Google and Internet Explorer are wide ranging. If you use Facebook, Youtube, LinkedIn, etc, then be aware that those social media systems provide much more narrow information based first on their members. I preach to my clients about combining basic Search Engine Optimization (S.E.O. is the manipulation of website coding to enhance internet traffic) and the use of simple clues that can direct visitors to their websites or social media pages.

Here is an example of a search on Youtube. The search was for “Bright Water Early Learning Seattle.”

If you have a business in DuPont that provides sewing for soldiers, a good Facebook community page would be “Uniform Alterations Sewing Tailoring DuPont” rather than “Sister Suzi,” which might be your business name.

The results were two videos about Bright Water Waldorf School in Seattle on Capitol Hill. If you didn’t know the name of a particular school like Bright Water and didn’t include it in the search, the results would be completely different. When new videos are uploaded on Youtube, the website asks for the title, description and keywords of the video. These pinpoint the secret to internet searches. Although not all social media and basic search engines have these requirements and don’t always ask for that information, the use of title, description and keywords can work wonders. In other words if you don’t find a way to include the information contained in a title, description, and keywords into the content of a page, post, or article; search engines will not find your information and will consequently not deliver your data to the multitudes.

I love the internet, media, and especially social media because it reaches out to people this week and next.

What I suggest for social media marketing like foundational work on websites, is to concentrate on the words that strangers would use to find your services. Like Furnace Doctors and Bright Water Waldorf School, more people don’t know names of businesses and institutions, than do know them. If you have a business in DuPont that provides sewing for soldiers, a good Facebook community page would be “Uniform Alterations Sewing Tailoring DuPont” rather than “Sister Suzi,” which might be your business name.

As a community page you could offer comments about sewing as well as post information on your sewing business. Facebook gives you the opportunity to add a description about the page, where you can give details on location and basic content. Most other social media organizations allow you to enter similar information.

Remember, I can predict the future. Be sure to check out my forecast in this article. I love the internet, media, and especially social media because it reaches out to people this week and next.

FIFA World Cup 2018: The Marketing Week blog

23 April – Mars Wrigley Confectionery launches ‘The Sweepstake’ to entice football fans

Mars Wrigley Confectionery UK is launching an on-pack promotion in the run up to the World Cup, offering consumers the chance to win millions of prizes, including products and cash, as part of its tie-up with the England football team

‘The Sweetstake’ will run across 11 brands, including Mars, Maltesers, Skittles and Starbursts. More than 100 million promotional packs will hit shelves this week and every pack purchased will give consumers entry to the draw. Shoppers will need to enter the unique code found inside the pack to see if they have won a prize.

“Rooted in cutting-edge shopper and consumer insight, we’re confident The Sweetstake can, with a £1.2m media spend, drive growth across the category, boost sales for retailers, and provide consumers with a way to enjoy football even more with Mars Wrigley Confectionery UK’s blockbuster brands,” according to Mars Brand Director Katie Walland. EL

With less than two months to go until the FIFA World Cup kicks off in Russia, data technology company GlobalWebIndex asked more than 34,000 fans about brand consciousness and loyalty, as well as their engagement with ads and insights regarding the event’s main sponsors.

The study finds 54% of FIFA World Cup fans claim to be brand-conscious, while 63% are loyal to brands once they have engaged with them. In the UK specifically, just 34% of fans are brand-conscious, however, compared to 59% in Latin America and 49% for both US fans and those in host country Russia.

The World Cup sponsors most popular among fans are stalwarts such as Coca-Cola, McDonald’s and Adidas, according to GlobalWebIndex. Nearly a third (32%) of those surveyed consume Coca-Cola globally and more than half (57%) visit a McDonald’s at least once a month.

McDonald’s also takes the title of ‘favourite fast food chain’ among World Cup fans, followed by KFC (59%) and Pizza Hut (42%).

Meanwhile, four in 10 World Cup fans have bought an Adidas product over the past two years. EL

19 April – Zlatan Ibrahimović becomes the face of Visa’s World Cup campaign

One of the most decorated footballers in the world, Zlatan Ibrahimović, is the new face of Visa’s global marketing campaign for the 2018 FIFA World Cup in Russia.

Visa, an official FIFA partner for this year’s event, says the collaboration with Ibrahimović will help ensure fans do not miss a moment of the action this summer.

The Swedish footballer says he’s “incredibly proud” to work with the payment firm. “I always try to be the best in football, so a partnership with Visa represents what I continue to strive to be—the best.”

Ibrahimović has played for nine teams across England, France, Italy, The Netherlands, Spain, Sweden and the US, and has 33 trophies to his name.

“We have always been aware of Zlatan’s impressive on-field accomplishments, global appeal and colourful personality,” says Visa’s chief marketing and communications officer Lynne Biggar.

“At Visa, we are thrilled to partner with Zlatan to bring our FIFA World Cup campaign and product innovation to life and connect with fans around the globe, showing once again Visa is ‘Everywhere You Want To Be’. EL

Search Engine Optimisation (SEO) Software Market 2023 by Production Market Analysis and Growth Rate by Region Wise – Chronicle India

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Global Search Engine Optimisation (SEO) Software market is a growing market in Services sector at present years. The Search Engine Optimisation (SEO) Software has covered rapid development in the current and past years and is probably going to proceed with a continuing development in the upcoming years.”

Top Key Players of Search Engine Optimisation (SEO) Software Market: WordStream, Moz, SEO Book, LinkResearchTools, SpyFu, SEMrush, AWR Cloud, KWFinder.com, Searchmetrics Essentials, Ahrefs, Ahrefs, DeepCrawl, Majestic.

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Application1
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Following are major Table of Content of Search Engine Optimisation (SEO) Software Industry:

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Furthermore, the study offers a detailed overview of the Search Engine Optimisation (SEO) Software market in terms of the competitive scenario. A list of all the leading players operating in the Search Engine Optimisation (SEO) Software market has been listed in the study, along with the key strategies that are being used by them to flourish and sustain in the market

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Tae Il loses consciousness; Seo Hee finds something

South Korean President Moon Jae In visited North Korean for the Inter Korea Summit this past Tuesday to Thursday. As part of the 52 member delegation from South Korea, K-pop idols Ailee and Zico went to Pyongyang to perform for the North Korean audience.

This is the second time this year where South Korean musicians visited North Korea to perform. Among the delegation also included conglomerate executives from Samsung, SK Group, LG Group and Hyundai Motor Group. Ties between North and South Korea are warming up with recent summits, cultural exchanges and dialogue for what many see as a step closer to reunification in the peninsula.

Weekly Update

‘Let Me Introduce Her’

Episodes 29 &30; 31 &32 (Sun)

Today, 6:45 p.m.: Eun Han gets her memory back. She tries to get her hands on the phone she asked Kang Woo to find the owner of. When Kang Woo finally finds it, an unexpected person snatches it away right from under him.

Today, 7:30 p.m.: Eun Han pushes Kang Woo away, fearing she’d get him into harm’s way. Despite her efforts, Kang Woo plans a way to face Chan Ki and rescue Eun Han. Kang Woo warns Eun Han that in order to take revenge on Chan Ki, who drove her to near death, she must keep quiet about her memory returning. Will she be able to follow through on her revenge plan?

‘Still 17’

Episodes 23 &24 (Mon); Episodes 25 &26 (Tues)

Monday, 7:45 p.m.: Seo Ri tells Woo Jin she’d do anything to hold onto her love for performing. Seeing Seo Ri preparing for the festival makes Woo Jin sad for her. After a much agonizing time, Seo Ri decides not to perform in the festival. The day of the One Music Festival, Director Rin makes an unexpected proposition, much to Seo Ri’s surprise.

Tuesday, 7:45 p.m.: Woo Jin and Seo Ri head over to cheer for Chan’s at his national meet. There, they run into a mysterious person. Chan is faced with a challenge, when his ankle is in pain right before the individual event. His determination to profess his feelings to Seo Ri after he wins the competition, helps him pull through.

‘Your Honor’

Episodes 23 &24 (Wed); Episodes 25 &26 (Thur)

Wednesday, 7:45 p.m.: Kang Ho and So Eun establish their feelings for each other. But with Soo Ho’s appearance, misunderstandings are made between Kang Ho and So Eun. Hae Na tries to figure out Ho Sung’s feelings, and announces something shocking in court.

Thursday, 7:45 p.m.: Kang Ho gives a refreshing verdict and wraps up Hae Na’s narcotics case. At his office, he is surprised to hear that he has turned in a resignation letter and sees his days of being a judge ending.

‘Rich Son’

Episodes 73 &74 (Fri); Episodes 75 &76 (Sat)

Friday, 7:45 p.m.: Gwang Jae and Young Ha somewhat settles into their new business. Tae Il loses consciousness after all the overwhelming emotional pain and stress he feels. Hyo Dong sneaks into Soo Hee’s home to find Gye Dong’s recipe book. Young Ha is heavy-hearted over Tae Il’s health condition.

Saturday, 7:45 p.m.: Hyo Dong raids Tae Il’s office while he’s in the hospital, to find the recipe book and gets caught by Seo Hee. Young Ha nurses Tae Il at the hospital and he asks her if she’ll be coming back the next day. Gwang Jae finds out Young Ha went to care for Tae Il. While on an errand to Tae Il’s house, Seo Hee finds something important.

•••

Jeff Chung is general manager of KBFD TV, which televises Korean dramas with English subtitles. This column offers synopses of the dramas playing throughout Hawaii. Chung can be reached at 521-8066 or jeffchung@kbfd.com.

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Flood benefit concerts this weekend

Clickthrough Introduces Free SEO Audit App

Clickthrough Introduces Free SEO Audit App

Wednesday, 29 August 2018, 1:54 pm
Press Release: Clickthrough SEO Auckland

Clickthrough Introduces Free SEO Audit App

Clickthrough has just launched a new free SEO audit tool that enables companies to score their website and a competitor’s web pages against an established set of SEO factors.

About Clickthrough’s SEO Audit Tool

Over 80% of us use a search engine before making a purchase or using a service. However, you or your SEO company need to adjust your SEO strategy regularly to keep abreast of the way search engines index websites, competitor activity and changes in your business priorities.

Clickthrough’s new free SEO audit app has been introduced as a proactive tool to help business owners get a quick score of their website and a competitors web pages against a set of important on-page SEO factors, and adjust their SEO strategy accordingly.

How it works

This SEO audit tool performs an in-depth keyword analysis of any landing page on your website, and a competitor’s page, against a set of key organic search ranking factors. The results of the SEO audit are presented on your screen and emailed to you, most often within 30 seconds of submitting your URL, target keyword and your email address.

Your SEO audit summary scores your web pages against key SEO factors such as load speed, quality of URL, meta tags, copy and code, social linking, sitemap linking, mobile search, domain, and even analyses your backlinks.

It provides you with immediate recommendations that, if applied correctly, should allow you to fix any parts that are underperforming.

We recommend you contact your SEO Agency, or an SEO expert, to help you implement the recommendations from the results of your free SEO audit.

Keeping up With the Competition

Clickthrough’s free SEO audit app is a great way to help you get and stay ahead of your competition online.

Glen Maguire, CEO of the Clickthrough SEO Audit App, says: “If you want to survive as a business in 2018 and beyond, it’s incredibly important that you focus on SEO auditing as a vital component of your online strategy. With 80% of New Zealanders searching online before they buy, getting to the top of the search engine results is now integral for acquiring new customers. An increase in the rankings position of a page from 5th to 2nd could have a huge impact on your business. Our new SEO audit app is easy to use and provides a quick snapshot of how to boost the organic rankings of your web pages.”

In response to the challenges facing Scoop and the media industry we’ve instituted an Ethical Paywall to keep the news freely available to the public.
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Find more from Clickthrough SEO Auckland on InfoPages.

Get Exciting Deals On Mobile Phones

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When you choose to move services to One bill from a different supplier, we will notify your present provider to explain that we’re now providing your expert services. Some streaming companies require paid subscriptions. They may not have apps available on all mobile operating systems. A cell broadband service lets you connect to the Internet when you’re on the go.

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