If you have not realized it, Amazon PPC marketing can be a rewarding strategy.
Ever since it in 2014, Amazon was asserting its position among the significant digital advertising players.
The e-commerce giant has a far to go so as to catch around Facebook and Google’s established duopoly.
That said, it is quickly proving to brands and marketers that Amazon advertising can be a rewarding strategy.
Think about the fact that believe the merchant can alter the power dynamic of the digital advertising world.
Additionally, its Q3 2017 earnings report signaled a following taking in $1.12 billion.
Promotion on Amazon has its own advantages especially considering recent revelations about consumer behavior when it comes to product searches:
- In 2016, a poll of internet U.S. shoppers disclosed that to begin their product searches.
- 9 in 10 of those surveyed from the 2016 study said that they use Amazon to check a product that they found on another merchant’s site.
- A 2017 UPS study of 5,000 consumers within the course of a single quarter revealed that , compared to 15% that started with Google.
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Because these numbers demonstrate, Amazon has significant advantages for brands.
So as to take full advantage of what this online merchant offers, you want to start an Amazon marketing plan, or maximize your existing Amazon PPC marketing campaign.
Here are five ways you can better your Amazon advertising and get to the best of product search outcomes.
1. Organize similar goods together into a Amazon advertisement group
Maintaining business on your Amazon advertising campaign starts at the ad class level.
It is here that you’re able to specify a structure that is both easy to understand and is convenient for optimisation.
Once you’ve decided about the goals you’d like to attain from Amazon marketing, putting similar goods together into a single advertisement group ensures that they look in any relevant searches.
To be able to choose which products should look, organize them by key words.
Therefore, whenever someone searches for a few of your things, some contextually related ones would also appear.
Therefore, you improve your odds of conversion and upselling.
Remember that products inside an Amazon ad class may share similar search phrases, but vary considerably in cost.
This difference in cost margins means getting extra caution as you monitor and optimize your Amazon PPC marketing plan.
Additionally, it means determining your target Marketing Cost of Sales (ACoS).
Instead of constantly aiming for a gain, you could get an ACoS to simply break so as to advertise your new in search rankings through increased sales.
Vying for a that are just beginning to advertise on Amazon and also have a greater demand for achieving a higher ranking in search results.
2. Conduct keyword research to create your Amazon marketing more relevant
Like web SEO, Amazon SEO relies on how important a item relies on a customer’s search.
However, unlike web SEO, Amazon’s A9 algorithm determines relevance based on how likely the consumer is buy the item.
“One of A9’s tenets is that value is in the eye of the customer and we do our best to find the best results for our users. . .We always evaluate them [our rank algorithms] utilizing human judgments, programmatic analysis, key business metrics and performance metrics”
Concerning key words, this usually means that they’re still valued as Amazon as an indicator that your product will probably be desired and relevant to the customer searching for this by context (vs brand name).
Using tools such as , , and to understand what key words they use, you can establish the key words that best match your Amazon PPC marketing campaign.
As prove, the ideal keyword research and targeting can yield gigantic results.
By using the automated key word recommendation tools on the AMS system to run on over 80 relevant keywords, the business got 35 million ad impressions in just six months and also enjoyed a 500%+ ROI.
3. Understand the difference between Amazon advertisements SEO and Google SEO
As we merely alluded to in the former point, Amazon’s A9 algorithm operates differently compared to net SEO.
One of the largest differences is that Amazon marketing SEO doesn’t take backlinks/outside hyperlinks under consideration whatsoever.
Additional Elements in product listings that subject into Amazon but not search engines comprise:
- Sales quantity (aka Sales Rank): The more sales a product contains, the higher it appears, as it is an indicator of consumer satisfaction and functionality.
- Client testimonials: More customer testimonials = better rankings.
- Price: A lesser cost point raises a new standing on search pages because a customer is more inclined to buy a more affordable product that maintains good evaluations and testimonials.
- Conclusion of product listing: The more information you fill out and also the more keywords you get in the item areas, the more favorably the A9 algorithm looks upon your list.
By knowing what things to Amazon SEO, you can build a optimized Amazon PPC marketing campaign that provides your record the very best opportunity for success.
4. Create Amazon ad groups that range in key word generality
Depending on how many products you are advertising on Amazon, the number and specificity of key words will be different.
To be able to keep up a degree of business and monitor your key word bids, create Amazon advertisement groups based on key word specificity.
For example, if you sell Many Different coats you will likely cover the following areas of the overall and specific key words:
- Children’s coats
- Girls’s raincoats
- Men’s parkas
For every one of them, create another advertisement set.
Ad Place 1: General key words encompassing “children’s coats” and all of similar phrases (e.g. children’s coats, coats for kids).
Ad Place 2: More specific key words focusing on “women’s raincoats” (e.g. “rain gear for both women”, “women’s rain coats”)
Ad Place 3: More specific key words focusing on “men’s parkas” (e.g. “men’s winter wear”, “men’s winter jacket”)
5. Track your Amazon marketing results and adjust so
As with almost any other digital advertising campaign, Amazon advertising requires careful data tracking and assessing results.
Just by tracking results and testing will you maximize a campaign and achieve even greater success.
One area of your Amazon PPC marketing campaign you need to track closely is your CPC bidding.
This may differ for each key word, but the Exact general principles apply for everybody:
- If the ACoS is above the target value, reduce the bidding
- Whenever the ACoS is under the target, increase the bidding
- If key words aren’t generating any earnings or impressions, Consider raising the CPC bidding to create them become active
- If that within a longer period of time, nevertheless the key words have contributed to no conversions, Block the bidding
When results are followed closely and leveraged for optimisation, they could enhance Amazon marketing campaigns immensely.
In the , they used the AMS real time keyword tracking tools and functionality reporting to improve their Amazon ads.
Then they used this info to pause, increase, and reduce bids; they targeted new key words; the newest cloned campaigns that were working.
Consequently, Baggallini earned over 5X ROI with their Amazon PPC promotion plan.
To get the absolute most out of your Amazon campaign and have the best tools available, partner with an .
Though AMS provides some tools to marketers, a professional agency will have the expertise, tools, and knowledge of Amazon advertising best practices that will help you launch and maximize the best campaign.