The voice-activated digital assistant created by Amazon known as Alexa, has powerful potential not only to make the average person’s life easier but to help businesses in a number of ways. The growing popularity of Alexa is changing the way that people receive their information which can have a great impact on businesses. Using Alexa can streamline your business processes and also make it possible for you to connect and interact with customers on a deeper level.
Alexa has a number of features that can help businesses become more organized, speed up simple tasks and collaborate on marketing campaigns. Tools like Alexa’s email assistant and scheduling assistant can help make email marketing and other campaigns more streamlined. They allow you to connect with email accounts, search for data, coordinate meetings and schedule events so that everyone in your company can be on the same page for a campaign.
The voice assistant also has some features that make it possible for small businesses to connect with customers when they search for specific information. For example Alexa now has a feature called “skills recommendations” that provides users with information to help them accomplish a skill. Businesses can show up in the results for these inquiries as an option to help with their question.
Now Alexa also includes notifications which can offer a way for businesses to interact with customers by giving them updates even when they aren’t searching for something. Businesses can utilize these features in order to provide customers with valuable information that could potentially lead to more engagement and purchases. When customers find you through Alexa you can develop a more personalized interaction with them through the voice system.
Digital assistants like Alexa ultimately can be useful both as a business tool and an opportunity to advertise online and reach a new audience.