Social Marketing from the Viewpoint of a Millennial

Author: Rebekah Mechtensimer

People and I talk everyday about sending out ‘great’ messages online. Partly because it is my job, but because I want people to be successful. What I have realized the ideal way to get people to understand the worth of crafting quality content would be I ask them one question: “Would you click this?”

If this answer is “No,” scrap it and start over! Would you click on a tweet using a image? Would you click on a post that reads, “Look at the wonderful item!” ? You wouldn’t — that is the reason why companies need to begin asking themselves that question. If a societal media post you’ve crafted is not currently engaging to you personally, what exactly makes you think it could be engaging to someone else ?!

It goes for not only your content, but also your website and your societal channels too. As an example, only based off your digital marketing, when you’ve got a lousy website and don’t utilize other societal tools whatsoever (or they’ve sat dormant for an extended period of time) to advertise your company online…would you believe a new client would want to buy from you?

As a millennial, when I am looking that I’ve never purchased from before, the very first thing I do is go to their website. I test out how they are marketing themselves online, and when it is “not well”, I likely won’t buy from them. I also understand that I am not alone. Google is your new ‘yellow book’, along with the quicker companies embrace the better off they will be.

Don’t get me wrong, you don’t need to worry about pumping out posts each time. There are going to be content, campaigns and articles that you might not click , but you’ll be adept at understanding if your target audience will when you start asking yourself this question.

The Empowering Pumps & Equipment group has picked out a number of their creative articles — that can be shared below. Hopefully these articles will inspire you to get creative with your societal posting!

We invite you to share your favourite, creative societal posts with us using the hashtags #PumpTalk #BestSocialPosts.  

Wilo USA(post pictured below) — sometimes it is the hashtags that make a societal post great! #PumpedForFriday #PumpPunsNeverGetOld — I mean, come on! This can be fun! Kudos to the media maven!

Engineered Software Inc.. Shared a post using a play on words from a song by Sir Mix-A-Lot. Are we showing our age here? Hit that was impossible with a timeless adored by the masses!

This post from one of the favourite Pump Individual’s of the Week — Artun Ereren — shows exactly how aware he is of the simple fact that Pumps are Everywhere! In a video that is quick he explains the kind of pump that’s currently allowing him to donate stem cells. This is beyond words COOL!

Applied Flow Technology — the savvy social poster employed a super cute monster film that actually related the *sense* of the message over it! When creating the most interesting social places Smart use of imagery goes a very long way!

This post from @ShopFloorNAM hooks you along with the movie “play” button (who does not want to click this button to determine what occurs?! Video “play” switches are highly successful in regards to participation) but get your attention when they utilize strong statements. The manufacturers of America have a program? Well, now I *have* to understand what that’s…because it is a significant issue!!

Who does not love pictures of kids?! The post below is great (even though it’s missing some important hashtags — #WomensHistoryMonth, such as!) Women’s History Month could be over in March, but Empowering Pumps & Equipment is going to keep on working to empower women in business!

We invite you to share your favourite, creative societal articles with us using the hashtags #PumpTalk #BestSocialPosts.