What Is the Blueprint to Social Marketing Success?

Lucy HitzBlogger ExtraordinaireSimply Measured

What’s the Blueprint for Social Advertising and Marketing Success?

What’s the Blueprint for Social Marketing Success?

The Social Media Marketer’s Blueprint for Success

In our Blueprint for Social Success: Putting the Foundation for some Breakthrough Year webinar, we experimented with an interactive format. We desired a more give-and-take feel, so we asked our attendees poll inquiries, tailored our content so instantly, and answered questions that our audience submitted as we moved along, rather than solely in the conventional Q&A session at the end.

We had a big group now–over 400 entrepreneurs keen to better their plan from 2017 and beyond.   Attendees obtained a distinctive worksheet for applying the blueprint to their associations, however, you can watch the webinar (under) whenever you would like to.

That’s not all, however. We are also releasing the replies to our poll questions (below), and also explaining what the results mean. Some stats are surprising, such as:

52% direct their org’s job on societal plan, but do not believe themselves the decision-makers in this arena.

Here are our other poll results, which shed light on how marketers are functioning, feeling, and quantifying today.

They Are Doing It All

At a poll at the place where they could choose several options, 84% of the marketers who attended our training recorded planning campaigns as an activity they’re in control of at their own company, followed by publishing content at 78 percent, managing our social community at 75%, listening and responding to cites at 73%, and preserving and building profiles at 70%.

Doing It All

This implies to us that lots of men and women in control of high tech activities–like planning entire campaigns–will also be from the weeds doing the day-to-day work of social media management.

Most Can Not Define Success Now

39 percent of those polled throughout our training stated they didn’t have a firm definition of what success looks like for their social plan.

Screen Shot 2016-11-16 at 3.16.51 PM

This is frightening stuff.   If marketers can not define success, how do they prove their value to their company and reveal the progress that they understand they’re making?

Most Need, Well, Everything

At the conclusion of the webinar, at a single-choice query, we asked our audience what their company needed.

Screen Shot 2016-11-16 at 3.42.30 PM

More than half of respondents (55 percent) chose “A little bit of everything” for this query. This seems sensible to me : with no clear definitions of success (see the response in the prior section), there may be no measurement, and for that reason no optimization and advancement.

If that seems a little like you (or if you just wish to have a head start on 2017 planning),  download the Blueprint for your own company below.

Get all you Want to test the metrics that matter

The Social Media Marketer’s Blueprint for Success


I am the Head of Marketing Communications here at Simply Measured, in which I am responsible for our content program, sociable networking advertising, PR, and comarketing ventures. I really like yoga, The X-Files, peaty scotch, hiking, as well as poetry. If I had been a social media station, I would want to be Instagram, however, I think I am Twitter.

Suggested Articles for You