You do not need me to let you know how potent content promotion is.
I could spout off a laundry list of all stats, e.g., “conversion rates are almost 6x greater for content advertising adopters compared to non-adopters” or “content marketing and advertising prices 62 percent less than conventional advertising and generates about 3 times as many leads.”
However, the term “content promotion” is a wide umbrella, encircling a nearly endless number of approaches and variants.
What you need to know is that content advertising strategies will help you get outcomes that are legitimate–that ones will increase your traffic and generate leads.
In other words, which approaches are genuinely value your time?
In this informative article, I’d like to talk six approaches I believe are pertinent for content entrepreneurs in 2017.
Specifically, these strategies will provide you 142 traffic in six months.
1. Create multiple landing pages
I am positive you’ve got a page on your website.
But there is absolutely no reason to stop in one.
In the current digital advertising Earth, consumer segmentation is essential, along with it just won’t cut.
Take demonstrating that the correlation between the number of prospects and also landing pages generated.
According to HubSpot, “While most companies do not see an increase in prospects when raising their total amount of landing pages out of 1-5 to 6-10, companies do see that a 55% boost in prospects when raising their number of landing pages out of 10 to 15.”
Here’s the impact that numerous landing pages can have for both B2Cs and B2Bs:
The point I am trying to create here is that the landing pages that you produce, the more chances generate more traffic that is organic, you have to rank for different keywords, and finally raise conversions.
All things considered, prospects are more inclined to convert whenever they arrive to a landing page that’s completely customized to address concerns and their own unique requirements.
Now, I’m not saying you necessarily need to create more or 10 landing pages. Which might be an overkill in some cases.
However, what I am saying is that it’s sensible to segment your audience and make an individual landing page for each customer type that is particular.
This approach is nearly guaranteed to help you reel in more quality traffic.
2. Make infographics an integral part of your content formula
By pointing out that the effect of infographics I feel a bit like Captain Obvious.
But the main point is that this medium is your ticket to traffic that is massive .
It is simple. Infographics get shared like crazy.
In reality, “Infographics are Liked and shared on societal media compared to other material.”
Here are a couple more stats that show the traffic-generating potential of infographics:
They’re visual. They’re simple to follow. Plus they make it simple to digest complex data that would be tricky to eat in a conventional arrangement.
Not to mention they are fun.
There’s something inherently energetic about infographics which makes people “consume ’em up.”
I realize that there are unquestionably more sexy content advertising strategies out there.
I realize that fascination with infographics has waned over the past couple of years.
But they are still one of the types of content concerning traffic-generating possible.
That’s why I advise making infographics a high priority this year.
3. Create “basis” blog articles
You have probably noticed I if you have been following any of my sites for any period of time.
- Create long-form articles (typically over 1,500 words)
- comprise a Great Deal of visuals
- contain data
- pay a Whole Lot of facts and details which others may not always touch on
In other words, I strive to give my audience with as much importance as you can.
There’s a consistent level of depth I try to achieve, although keep in mind I do not always push the ball out of the park together with every post.
And this was a large part of my success over recent years.
This is why I can not stress enough the value of creating “cornerstone” blog articles, and not merely your average, run of the mill articles so common online.
In a post on Kissmetrics, I highlight just a couple of the benefits of creating comprehensive, long-form content:
- Higher rankings in search engines
- Enhanced time on website
- victory in Social Networking
- that a position of authority
One technique I’ve found useful for creating cornerstone content is to take care of each blog post such as a end-all along with be-all guide.
Strike it with the goal of creating a post which will answer.
Cover the whole spectrum.
In addition, it includes a few examples you can use to direct your efforts.
Now, needless to say, you likely won’t have the opportunity to produce five-plus articles like this each week (or perhaps three).
That’s why I suggest at least considering scaling back your content and focusing on generating high quality although fewer articles rather than churning out dozens ones that are fair.
4. Get comfy with movie
Here are some regarding the condition of movie.
- “Cisco projects that global Internet traffic from videos will constitute 80 percent of all Internet traffic by 2019.”
- “4x as many consumers would prefer to see a video about a product than just read about it.”
- “43 percent of consumers wanted to see more movie content in 2016.”
Whichever way you slice it, a steady diet of video content will crank up your traffic.
This brings me to my second stage.
5. Behold live movie
Go over a video trend that’s catching on now and also I’d like to take it one step further.
Platforms such as Facebook, Periscope, and YouTube offer live streaming, letting your audience to view your own video content in real time.
In my view movie is one of the approaches to increase levels and bring a gigantic influx of traffic.
Here are some numbers to back this up:
- “Facebook generates eight billion movie views on average per day.”
As it allows me to create an one-on-one-connection that’s almost impossible to create 21, I love this medium.
In addition, it is cool because live movie services enable you to answer your audiences’ questions, providing you with the opportunity to interact in a way that is personal.
I suggest giving it a shot when you haven’t experimented with movie yet.
It can push your traffic numbers.
6. Harness the power of content curation
At first thought, content curation even dishonest though you’re a poser who is taking credit or maybe may make you believe that you’re being idle.
However, it’s not like that.
In reality, “just 5% of entrepreneurs globally never share other business’s content, while almost 1/3 share sites, industry publications, or other tools to a daily basis.”
Content curation is now an integral part of social media marketing, and every legitimate brand participates to some extent in it.
This practice can do the following, when you do it correctly:
- Boost your new equity
- establish you as a thought leader
- bring in a steady flow of top quality traffic
More importantly, “41% of entrepreneurs that curate content indicate it’s increased the number and/or quality of their sales-ready leads.”
The secret is to curate content the ideal way.
This I mean upholding quality standards that are rigorous and ensuring that is pertinent to your audience.
One person in particular who I believe crushes it at content curation is Brian Dean of all Backlinko.
Embedded inside the manual are tons of hyperlinks to sources that greatly enhance the content and provide insights.
That is only one example. There are loads of methods to do doing it.
Use your imagination.
In my view, all six of the content advertising tactics are useful for bettering your traffic.
They target your audience in different ways, and they could produce a traffic surge, when used collectively.
Ihave seen positive outcomes and’ve experimented with each one. Together, they helped my traffic increases by 142% in six months.
Be certain to work these.
Which particular content advertising tactic have you experienced the most success with?